Head of Marketing, Ramp Network
£115-130k
+ Equity
3-5 days a week in office
Crypto purchasing platform
Job no longer available
Crypto purchasing platform
101-200 employees
Job no longer available
£115-130k
+ Equity
3-5 days a week in office
101-200 employees
Company mission
To bring web3 to the mainstream, by providing a powerful fiat <> crypto toolkit that enables anyone to easily onboard their next million users into web3.
Role
Who you are
- 7+ years’ experience in marketing within a hypergrowth SaaS or B2B tech product or service (this could be a Series A or B scale-up, for example)
- Relevant Web3 and crypto experience and understanding highly valued
- Demonstrable experience in developing effective strategies for all marketing aspects (market intelligence, product market, branding, advertising campaigns, digital)
- Experience in working with Sales CRMs (Salesforce or Hubspot)
- Experience in managing an international team
- Ability to manage a budget efficiently and effectively
- Strong project and people management skills
- Evidence of success through a proven ability to drive awareness, market share and marketing qualified leads
- A good understanding of blockchain technologies, cryptocurrencies and what motivates Web3 communities
What the job involves
- You’ll lead an experienced team across a range of marketing disciplines, from PR and Brand through B2B segments and product marketing, including content and social strategies
- Leading B2B acquisition, partner marketing and growth marketing strategies
- Leading a small team to identify where further resources are required as the business expands its products and moves into new geos
- Work in complete collaboration with Sales and Partner Success teams providing market intelligence, lead generation and lead qualification
- Monitoring and pushing sales activity across the board ensuring sales is on tract to targets and grabbing market potential
- Overseeing the development of compelling, high-quality marketing content, and product marketing and sales enablement assets
- Continuing to develop, finesse and champion a consistent brand voice and message across all our marketing channels
- Identifying and building campaigns around trending topics to amplify our reach
- Creating processes, templates and structure to execute on your strategies
- Communicating, coaching and sharing processes and best practices with a variety of other colleagues and teams
- Managing the workload of a large international marketing and PR agency and work closely with small internal design team
- Seting, tracking and forecasting the marketing budget
- Working closely with the business development sales team to create effective and creative acquisition campaigns
- Ensuring your team works closely with the customer success and product teams
- Measuring and report on the performance of campaigns
- Planing and supporting the execution of drip campaigns, sponsored social media, web SEO/SEM and display advertising
- Planing and supporting the execution of online and offline marketing campaigns; including international events
- Taking responsibility for the website and continue to optimize its content and conversions
Salary benchmarks
Our take
Ramp is building the infrastructure to seamlessly connect Web3 with today’s global financial system - and to bring about the Internet of value. Through its core on- and off-ramp products, Ramp provides businesses and individuals across 150+ countries with a streamlined and smooth experience in converting between crypto and fiat currencies. It is already fully integrated with the world's major payment methods, including debit & credit cards, bank transfers, Apple Pay, and Google Pay.
As crypto becomes more demystified to the ordinary person, and as its popularity among major trading institutions grows, trading of it in the financial markets is only going to increase. This gives Ramp a huge potential market for its products going forward.
That being said, standing out from the busy crowd of companies offering services relating to crypto will be difficult - as the market becomes more mainstream, more players will want a share. However, Ramp's major funding and recent on-ramp expansion may enable it to secure a big enough market share to strongly shut out its competition.
Steph
Company Specialist at Welcome to the Jungle
Insights
211% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$70m
SERIES B
Dec 2021
$52.7m
SERIES A
Total funding: $135m
Company benefits
- Stock options program: share in our success
- Unlimated paid holidays
- Modern workspaces in London, Warsaw, and Wrocław
- Remote and hybrid setup available for select positons
- Private healthcare for you and your family
- Your choice from the latest computer hardware and tools
- Personal development and conference budget
- Gym pass for you and your partner in select locations
- Free lunch twice a week as well as healthy snacks daily
- Zero-fee crypto purchases via on-ramp
Leadership
Szymon Sypniewicz
(CEO)Previously a lawyer for the likes of Norton Rose Fulbright. They also spent over a year as an Advisor at getline.in, a blockchain lending platform.
Przemek Kowalczyk
(CPO)Previously co-founded Blockchain Hub Warsaw and still works there alongside Ramp.
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