Content Lead, Whering

• Clear evidence of having driven reach and growth - with examples you can talk through in detail
• Autonomous
• Proven experience growing an audience, platform, or content channel
• Strong content creation skills (shooting and editing)
• Experience working with creators or partnerships in a content-led, social-first way
• A strong understanding of how content drives top-of-funnel growth
• Highly autonomous - you take ownership, move quickly, and don’t wait for direction
• You bring both cultural credibility and commercial awareness - understanding how to create content that resonates and performs

Desirable

• Driving reach and awareness at scale
• Building content formats and series that consistently perform
• Using creators, partnerships, and community as distribution levers
• Own and drive reach, awareness, and audience growth across social platforms
• Increase Whering’s share of voice - getting the brand seen more often by the right audiences
• Generate organic attention at scale, without reliance on paid channels
• Create and publish high-performing, platform-native content (TikTok, Instagram and beyond)
• Own content end-to-end (concept → shoot → edit → publish)
• Build formats designed to be repeatable and scalable, not one-off posts
• Identify and work with creators, talent, and partners to drive reach and cultural credibility through content
• Brief and manage creators to produce content aligned with Whering’s formats and brand
• Build repeatable ways of working with creators that consistently generate high-performing content
• Explore scalable models (e.g. ambassador networks, recurring creator formats, UGC systems, in-app share campaigns)
• Ensure content is produced with clear purpose and distribution
• Engage directly with the audience through comments, DMs, and interactions
• Turn content into participation - not just passive consumption
• Amplify strong UGC and community behaviour
• Track key metrics (reach, engagement, shares, installs)
• Identify what’s working early and double down quickly
• Turn strong content into repeatable formats and scalable systems
• Continuously refine output to ensure content is driving impact, not just volume
• Work closely with the CRM team to bring content into in-app and lifecycle touchpoints
• Ensure content supports activation, understanding, and behaviour
• Translate high-performing content ideas into formats that can work across surfaces
• Explore ways to elevate in-app content through editorial voices (e.g. editors, writers, contributors) to bring fresh perspective and cultural relevance