Director of Product Marketing, DoubleVerify
Competitive Intelligence
$127-239k
+ Equity + Bonus
3 days a week in office
Software platform for digital media
Open for applications
Software platform for digital media
1001+ employees
Open for applications
$127-239k
+ Equity + Bonus
3 days a week in office
1001+ employees
Company mission
DV's mission is to give advertisers clarity and confidence in their digital investment - across buying platforms, channels and media formats.
Role
Who you are
- Experience: 8+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
- Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem
- Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly
- Can-do attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it
- Leadership and Influence: Demonstrated ability to inspire and organize cross-functional teams with competing priorities
- Communication Skills: Excellent storytelling abilities, including written and verbal communication in every form that a product marketer touches
What the job involves
- We are seeking a bright, experienced product and portfolio marketer who can both excel strategically and roll up their sleeves to craft differentiated, exciting stories about DoubleVerify across its entire product suite, for the prospects and customers around the globe
- DV operates in an exceptionally complex and dynamic market
- You will help us successfully navigate the environment by building a thorough competitor program that informs the roadmap, sales strategies, positioning, and enablement programs
- To further elevate the DV portfolio narrative and drive differentiation in the market, you will raise awareness of DV’s technology and AI, working closely with our R&D teams
- Competitive analysis and strategy: Build and own a comprehensive Competitor program at DV for existing and new developments
- Market insight: Gain thorough understanding of the dynamics of the market landscape to help position DV portfolio as a leader across the market categories that we expand into
- Customer Insight: Obsessed with customer, align the the DV story with existing and new customer needs, navigating complex marketing worlds of the largest brands and agencies
- Storytelling: Be a talented storyteller. Drive creation of compelling narratives that showcase the unique differentiation that DV offers across their products
- Technology and AI: Be a passionate advocate for the tech stack that DV leverages to drive maximum performance and value to its clients; convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs
- Marketing Assets: enhance the content library with the engaging portfolio content effective across the sales cycle
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize and improve
- Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science, to ensure alignment and effective execution of GTM plans. Inspire the teams around GTM goals
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. A 2021 IPO was followed by two rounds of funding and several product releases, including a tiered brand suitability tool as well as key executive hires.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Health and Fitness Reimbursement
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
- 401k
- Healthcare coverage
- Virtual company events
- Tuition reimbursement
Company HQ
SoHo, New York, NY
Leadership
Mark Zagorski
(CEO (Not Founder))Previously worked as Executive Vice President of Nielsen. Also served as CEO of Telaria and Recruitics.
Salary benchmarks
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