Lifecycle Marketing Manager, MarqVision
Global AI Startup
Office located in West Hollywood, CA
IP protection platform
Job no longer available
IP protection platform
101-200 employees
Job no longer available
Office located in West Hollywood, CA
101-200 employees
Company mission
To protect creativity and innovation with technology that allows brands to automatically monitor and protect their IPs.
Role
Who you are
- 6+ years of experience in growth marketing, demand generation, and content creation, experience working in a B2B SaaS environment is critical
- Proven expertise in email marketing strategy and execution, including lifecycle emails, A/B testing, and list segmentation
- Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
- Experience managing multi-channel marketing campaigns targeting business decision-makers
- Proficiency in marketing automation tools (e.g., HubSpot, Salesforce) and CRM systems
- Excellent project management skills, with the ability to manage multiple initiatives simultaneously and deliver results on time
- Strong analytical skills and a data-driven approach to decision-making and optimization
- Highly collaborative, with excellent communication skills and the ability to work effectively with cross-functional teams
- Expertise in Hubspot for marketing automation, both in audience segmentation and in the use of email templates, and dynamic content
- Strong internal communication and cross-functional coordination skills
- Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines
- Experience with building complex nurture programs, running A/B tests and experimentation
What the job involves
- With our product already making waves, our next big focus is driving customer acquisition and fueling profitable growth
- We’re building out our growth team to make that happen
- Reporting to the Global Director of Growth Marketing, you’ll work cross-functionally to accelerate our growth trajectory with compelling content that resonates with our target audience
- This role offers tremendous career growth as this person will have the chance to develop the company’s lifecycle marketing strategy, aligning content delivery with the entire identified buying journey
- Phase 1 (0-6 months): From day one, you’ll take charge of our content marketing with a primary emphasis on email marketing
- You’ll make an immediate impact by developing a comprehensive email strategy from the ground up
- This includes crafting, managing, and optimizing email campaigns that deeply resonate with our target audience, while ensuring that our messaging is fully aligned with our brand strategy and growth objectives
- Your contributions will have clear and immediate impact, with responsibilities like:
- Develop and execute end-to-end email marketing campaigns, including lifecycle emails, nurture campaigns, and behaviorally triggered email sequences
- Proven expertise in email marketing strategy and execution, including building complex nurture programs, running A/B tests, and managing multi-channel marketing campaigns targeting business decision-makers
- Strong copywriting and copy editing skills
- In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with MarqVision (including live events, webinars, livestreamed conferences, etc.)
- Segment and manage email lists to ensure personalized communication based on customer demographics, preferences, and behavior
- Highly collaborative, with excellent communication skills and the ability to work effectively with global, cross-functional teams based in different geographies (Europe, North America, etc.)
- Strong expertise in Hubspot to build and manage marketing automation, audience segmentation, email templates, and dynamic content
- Implement A/B testing to optimize email performance, including subject lines, content, and layouts, and monitor KPIs like deliverability, open rates, click-through rates, and conversions
- Phase 2: After laying down the foundation for our email campaigns, work closely with growth marketing, product marketers, and education team to design a comprehensive content marketing strategy that spans the entire marketing funnel and aligns with business objectives
- Build & Optimize Multi-Step Journeys – Develop automated lead nurture sequences, onboarding campaigns, and re-engagement workflows to move leads through the funnel
- Maximize Conversion Rates – Leverage A/B testing, behavioral triggers, and hyper-personalized content to drive higher engagement and conversion rates
- Align Email & Paid Media – Work with the Growth team to ensure cohesive messaging across email, paid social, and retargeting campaigns
- Improve Data & Segmentation – Use intent signals, lead scoring, and CRM insights from marketing operations to build highly targeted audience segments for lifecycle campaigns
- Champion Best Practices – Continuously refine email deliverability, performance optimization, and compliance while innovating on new nurture strategies
Application process
- Please submit all documents as a PDF file
- The interview process is as follows
- Screening Interview > Experience-Based Interview > Culture Fit Interview > Case Study (optional) > Final Interview > Background Check > Offer
- The interview process is subject to change
- This is a full-time position, and after a 3-month probationary (trial) period, a decision will be made to offer the position
- If the documents you submit are untrue, your acceptance or offer of employment may be canceled
Our take
E-commerce marketplaces have significantly fueled the rise of counterfeit trade by enabling quicker shipments and expanding access to a truly global customer base. This issue was further magnified during the pandemic, escalating into a nearly $5B global problem that major brands cannot effectively address through manual monitoring alone. Enter MarqVision, part of a new wave of startups leveraging AI to combat this challenge.
Employing advanced AI and natural language processing, the MarqVision platform scans various marketplaces for counterfeit products and streamlines the anti-counterfeiting process to promptly remove these unauthorised items. Setting itself apart from smaller competitors like Counterfake and Visua, MarqVision concentrates its efforts on Asia-backed marketplaces. Recognising Asia as a major source of counterfeit goods, this focus has enabled MarqVision to secure partnerships with heavyweight clients such as Ralph Lauren, Miele, and Pokémon.
Backed by investments from industry giants SoftBank and Y-Combinator, along with participation in the prestigious LVMH accelerator program, MarqVision, despite its relative youth, has garnered substantial market confidence. This support positions it to emerge as a key player in addressing the escalating urgency of the counterfeiting issue, establishing itself as a leader in the evolving landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Oct 2024
$16m
SERIES A
Aug 2022
$20m
SERIES A
Total funding: $45.6m
Company benefits
- Health, dental, and vision insurance
- Generous paid time off
Company HQ
Central LA, Los Angeles, CA
Leadership
Mark (Insup) Lee
(CEO)A Harvard law graduate who then worked as a McKinsey Consultant, before taking up an EVP and Head of Product position at HonestFund.
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