Growth Marketing Lead, YOOBIC
ABM & GTM Strategy
$135-145k
Digital workplace platform for frontline teams
Job no longer available
Digital workplace platform for frontline teams
201-500 employees
Job no longer available
$135-145k
201-500 employees
Company mission
to transform the future of work for frontline employees!
Role
Who you are
- 5–7+ years in B2B SaaS marketing
- 3+ years building and executing enterprise ABM programs
- Proven success generating qualified pipeline through ABM
- Experience managing or enabling BDR/SDR teams (direct management preferred)
- Strong hands-on experience with ABM platforms, HubSpot, and Salesforce
- ABM leader with a GTM engineer mindse
- Comfortable owning strategy and executing hands-o
- Experience selling into global market
- Deep understanding of ABM in B2B SaaS sales environment
- Highly technical and curious about emerging GTM tool
- Comfortable building workflows between Seam.ai, HubSpot, Influ2, Salesforce, and enrichment tools
- Comfortable in a fast-paced entrepreneurial environment
What the job involves
- We’re looking for an ABM leader with a GTM engineer mindset to join our New York team — someone who deeply understands the ABM motion in B2B SaaS and has a proven track record of building programs that generate enterprise pipeline
- This is a true strategist + operator role
- You will set the ABM and pipeline strategy, and lead a significant portion of the execution yourself
- You won’t operate alone: you’ll partner closely with Content, Events, Product Marketing, and the broader marketing team. But you should be comfortable rolling up your sleeves, building workflows, launching campaigns, and optimizing programs hands-on
- You’re excited by all the “cool new kids” in marketing tech and comfortable jumping into the tools to build, test, and improve
- You combine ABM expertise with systems thinking, technical curiosity, and strong pipeline accountability
- We sell to some of the most exciting brands in global retail across fashion, luxury, grocery, specialty, C-store, and QSR. Our buyers are retail operations, innovation, and communications leaders. They are not typical tech buyers, which makes the engagement motion dynamic and nuanced
- Global ABM strategy and execution
- U.S. pipeline performance
- Direct management of 2 U.S.-based BDRs
- Orchestration of the marketing and GTM tech stack
- You’ll operate at the intersection of Marketing, Sales, and RevOps, designing how signal turns into engagement, engagement into meetings, and meetings into pipeline
- You are part strategist, part builder, with a strong appreciation for long sales cycles and complex buying committees
- You’ll lead and scale YOOBIC’s global Account-Based Marketing strategy across 1:1, 1:few and 1:many programs
- Define ICP segmentation and account tiering
- Build persona-driven messaging across buying committees
- Launch multi-channel ABM plays (digital, outbound, paid, events, sales activation)
- Partner closely with Sales on account plans and pipeline targets
- Drive strategic programs hands-on in collaboration with Content, Events and Product Marketing
- This is both strategy and execution — you’ll design the motion and ensure it delivers pipeline
- You think in systems and enjoy building them
- Design and optimise workflows across HubSpot, Salesforce, Seam.ai, Influ2 and intent platforms
- Build trigger-based programs using intent data, engagement signals and buying committee activity
- Partner with RevOps on scoring, enrichment, routing and automation
- Develop dashboards tracking engagement-to-pipeline conversion
- Continuously evaluate and implement new GTM tools
- You won’t just run campaigns — you’ll architect the engine behind them
- You will directly manage two U.S.-based BDRs and own regional pipeline creation
- Set and manage monthly and quarterly pipeline targets
- Coach BDRs on targeting, messaging and sequencing
- Align outbound with ABM strategy and intent signals
- Lead pipeline reviews and address engagement gaps
- Ensure marketing insights translate into sales conversations
- This role sits at the intersection of Marketing and Sales, with clear accountability for pipeline impact
Application process
- We usually respond within a week
Our take
In a similar way to how Slack enables communication and task management in computer-based jobs, YOOBIC’s platform is tailored towards the front-line, deskless workforce. Beyond communication through its news feed and chat features, it also caters to HR and mobile-driven training, as well as task and inventory management.
YOOBIC is one of a number of startups targeting this underserved space, which accounts for around 80% of the global workforce. Though there’s plenty of competition from the likes of Crew and ServiceMax, YOOBIC has grown to operate in almost one hundred countries for some of the world’s biggest brands, including Puma, Boots, Mazda, Domino’s, Vans, and Peloton.
With good funding at its back, YOOBIC's intention is to continue its rapid international expansion while adding more industry-specific features to its product stack. Its solutions are held in high regard, having won numerous awards in the past, with the company's most recent accolade being its ranking as the 20th fastest-growing UK tech company by the 2023 E2E Tech 100 list.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2021
$50m
SERIES C
Jun 2018
$25m
SERIES B
Total funding: $80.3m
Company benefits
- A dynamic environment
- A team of seasoned pro’s
- Continuous growth and learning
- An open feedback culture
- Lots of room for your own initiatives and ideas
- Transparency on results and strategy
- 'Open door' policy with our leadership team
- Team spirit and dedication
- Recognition and rewards for hard work
- Personalised healthcare and well-being resources
- Mental health support
- Online workouts
- Flexible working environment (role dependant)
Company HQ
Midtown South, New York, NY
Leadership
Fabrice Haiat
(Co-Founder & CEO)Prior to co-founding YOOBIC in 2013, they spent 13 years as CEO of real estate eco-performance company Vizelia (acquired by Schneider Electric in 2011). Joined Schneider post-acquisition for a two year spell as VP of Global Sales, then Director of Energy Management Services.
Avi Haiat
(Co-Founder & Co-Founder)Co-founded and was CTO of Vizelia alongside Fabrice Haiat, before spending two years heading up R&D at Schneider Electric after the company's acquisition.
Gilles Haiat
(Head of Research)Served as Head of Research alongside brothers Avi and Fabrice at Vizelia until Schneider Electric bought the company in 2011, then joined Schneideras a Software Architect before co-founding YOOBIC.
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