Customer Lifecycle Marketing Manager, Owner.com
$101-170k
+ Pre-IPO equity package
More information about location
2+ days a week in office
All-in-one digital presence for restaurants.
Open for applications
All-in-one digital presence for restaurants.
101-200 employees
Open for applications
$101-170k
+ Pre-IPO equity package
More information about location
2+ days a week in office
101-200 employees
Company mission
To give independent restaurants the infrastructure tools they need to compete with larger corporations.
Role
Who you are
- We are seeking a visionary, data-driven, and customer-obsessed Guest Lifecycle Marketing Manager
- 8+ years of experience in CRM, lifecycle marketing, loyalty programs, or digital marketing, with 3+ years in a leadership role
- Experience managing the CRM, architecting campaigns, driving personalization to achieve extraordinary business outcomes
- Experience managing large-scale databases (10M+), customer segmentation, and multi-channel campaign execution
- Deep knowledge key marketing levers: couponing and discounting, loyalty programs, specials and bundling
- Expertise with CRM tools and platforms (e.g., Adobe Campaign, Braze, Salesforce) and analytics tools (e.g., Tableau, SQL)
- Analytical and results oriented while having an incredibly high bar for craft and quality of guest experience
What the job involves
- This person will help thousands of restaurants drive customer engagement, loyalty, and lifetime value through our marketing channels. This role will lead the development, testing and deployment of all guest-facing lifecycle marketing campaigns
- You will partner deeply with the product development team to drive new features and capabilities into our CRM and marketing automation stack. Success is driving millions and eventually billions in revenue to our restaurants
- We are looking for a veteran of restaurant marketing to work inside the product org along side the team building our self-driving CRM engine. We want to give thousands of local restaurants the expertise on lifecycle marketing only big national brands have access to
- For the right candidate, we are open to elevating this position to a senior role. However, factors such as years of experience, background, restaurant domain expertise, and performance throughout the interview process will ultimately determine the role level as we near the final stages
- Develop and execute our guest lifecycle marketing strategy across thousands of local restaurants to increase engagement, retention, and customer lifetime value
- Oversee personalized multi-channel campaigns, including email, SMS, push, in-app and and in-store experiences
- Continuously create, test and optimize calendar and event driven campaigns driving millions in sales for our restaurants
- Scale and optimize our approach to discounts, coupons & loyalty programs ensuring independent restaurants drive get huge ROI
- Very strong command of design and copy writing to create campaigns both directly and through guiding a team
- Analyze customer data to identify insights, optimize segmentation, and enhance personalization efforts
- Monitor key performance metrics (e.g., retention rates, customer lifetime value, ROI) and present actionable insights to leadership
- Collaborate with analytics and MarTech teams to build predictive models and identify gaps in data architecture
- Act as the embedded expert that both runs marketing on behalf of our restaurants, but also feeds-back to the product org on how our embedded marketing suite needs to evolve
- Start as a scrappy team of one (with agency/contractor help) - but be ready to scale the team as we prove our the value for our restaurants
- Be the voice of industry marketing experience while moving in a fast paced, flexible startup environment
- You will report to our Chief Product Officer
- You will collaborate closely with our Product, Engineering and Marketing Team
Our take
The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.
Owner’s platform provides independent restaurants with the infrastructure they need to take control of their business without deferring to third-party apps like GrubHub and Deliveroo. It offers marketing, online ordering, and support solutions to over 1,000 restaurants across the U.S. The company has taken impressive first strides, too: they have a 7 figure run-rate, over 105% monthly revenue retention, and helped restaurants avoid millions in online order platform fees.
It’s a hugely attractive proposition for independent business owners, and research suggests it’s a winning idea for consumers too. Over 60% say they’d prefer to deal with restaurants directly, but historically the infrastructure simply hasn’t been in place to do so. With Owner seeing impressive traction by tripling its customers between 2023 and 2024, it's unsurprising that its 2024 funding is being channelled into engineering and design teams, alongside the development of new tools.
Steph
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2024
$33m
SERIES B
Mar 2022
$15m
SERIES A
Total funding: $62.2m
Company benefits
- 100% Remote - work from anywhere, no commute required
- Comprehensive benefits (healthcare, vision, dental)
- Monthly lifestyle benefits stipend, to use for fitness, wellness, learning, hobbies etc!
Company HQ
SoMa, San Francisco, CA
Leadership
Adam Guild
(CEO)Thiel Fellow, Forbes 30 Under 30 List.
Dean Bloembergen
(CTO)Previously Co-founder and CTO at Marble Technologies, Forbes 30 under 30.
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