Lifecycle Marketing Manager, Hunter
$84-97k
Wordpress
Canva
Notion
ChatGPT
Senior and Expert level
Remote from Canada, Europe, UK, US
More information about location
All-in-one email outreach platform
Be an early applicant
All-in-one email outreach platform
21-100 employees
B2BNetworking
Be an early applicant
$84-97k
Wordpress
Canva
Notion
ChatGPT
Senior and Expert level
Remote from Canada, Europe, UK, US
More information about location
21-100 employees
B2BNetworking
Company mission
To simplify email outreach to help organizations grow.
Role
Who you are
- You have at least 5 years experience with a lifecycle marketing role, with proven success in building onboarding and nurturing that contributes to sales pipeline, won revenue, and retention in a PLG model
- You have deep empathy of our users and not only understand, but plan around the B2B buying cycle, creating timely, helpful, and motivating communication to our users as they go through their year and all it brings
- You take full ownership of the strategy, execution, and continuous improvement of lifecycle marketing across the full channel mix, including email, cold email, ads, social, affiliates, and partners
- You are highly proficient at managing different projects, processes, and stakeholders (internal and external) to maintain control, communication, and success
- You have a curiosity to learn about, and connect challenges to messaging that engages, educates, and motivates increased product usage and brand affinity
- You are tech-savvy and a self-starter. we’ll train you on our system and tools, but you should generally be comfortable with technology, including customer.io, a CMS (like Wordpress), Canva, Claude, Planable, Posthog, Linear, and Notion
- You are data-driven (quantitative and qualitatively) and use an analytical mind to plan, execute, and experiment on campaigns and conversion rate optimization, employing small-bets to identify growth loops to invest further
- You have strong verbal and written communication skills, and integrate these skills into AI workflows
- You’re experienced in remote work and feel comfortable working independently, primarily through async communication
- Bonus points if you’ve worked with tools like hunter.io, understand this category, and have worked within it or in a related category (e.g. email marketing)
What the job involves
- Hunter is looking for a Lifecycle Marketing Manager to join our fully remote team. This role is about using email, social, channel, and paid to help users reach their a-ha moment in the product, increase usage, and generate revenue
- You’ll be the go-to person for all things lifecycle, owning the strategy and execution of this critical area
- You’ll report to the Head of Marketing, and work alongside a cross-departmental team: Ana (Account Manager), Antonio, Chris (Design), Gio (Head of Customer Success), Istvan (Design), Jeanro, Matt (CEO), Rui (Product Manager), and Ziemek
- In this role, you'll cut through that noise, joining a team of enthusiastic, highly-skilled marketers who take pride in their role as a caretaker of the brand. The touch points that we have with our users, as a trusted voice in a sea-of-sameness, are critical to growing the loyalty that millions of users have with Hunter
- Your goal is to own the entire lifecycle of our users so that more eyeballs see Hunter, more users find, verify, and send emails using the platform, API, and MCP server, and our brand continues to be the trusted voice in this category
- Hunter's marketing has grown from SEO foundations. Over the last two years, more activity in research, content, email marketing, paid media, and affiliates have contributed to incredible growth
- Your task is to work on the onboarding and nurture engine that engages our users to promote our content, convert free users to paid plans, and increase the lifetime value of our users
- In this role, you need deep knowledge of this category, user empathy, and the stakeholder & project management skills to work with the Head of Marketing, Head of Customer Success, Product Manager, and our marketing team to deliver growth measured in free>paid conversion rate, lifetime value, and retention
- You'll walk into an established onboarding and nurture engine, dozens of campaigns, and co-marketing opportunities, and immediately hit the ground running, firstly by reviewing and creating rapid improvements to onboarding and nurturing, before turning your attention to planning and executing critical Q1 campaigns
- Ownership areas include:
- Email marketing (onboarding, nurturing, retention, win-back, newsletters, and promotional)
- Cold email marketing
- Co-marketing with partners
- Affiliate marketing campaigns
- Social media
- Written and video content creation (inc. blogs and webinars)
- Reporting and insights
- Own the user journey: You'll work cross-department to own the full user journey - from search and account creation, through to converting to a paid plan, increasing usage, and limiting churn - leveraging the full channel mix to engage, educate, and nurture users
- Increase free-to-paid conversions: Your core measurement is the ability to convert free user to a paid plan
- Establish and improve the nurture engine: You'll build a nurture engine that leverages user-behavior and persona signals to deliver personalized communications that builds brand affinity
- Promote content, research, and playbooks: You'll distribute highly-valuable content to help our users be more effective in their outreach, promoting webinars, guides, playbooks, the Outfoxed podcast, and monthly research
- Sales enablement: You'll identify users who might need help getting started, maximizing their plan, or with multiple users from their account and proactively engage them to support sales pipeline generation
- Channel marketing: You'll manage communications with our affiliate program and support co-marketing activities to engage new partners
- Agentic marketing support: You'll proactively develop, own, and continuously improve the use of AI in your workflow using Claude, ChatGPT, and Gemini
Application process
- Application review + written screening questions
- First interview with our Head of Marketing
- Second interview with our Head of Marketing based on lifecycle marketing experience
- Third interview with our Head of Marketing and CEO to present a campaign plan
- Final interview with our team for cultural fit
- Offer call for the selected candidate
- We’re genuinely interested in your personal experience, communication style, and problem-solving skills
- For that reason, we ask that you do not use AI-generated content in your application (CV, cover letter, or written responses). We’re looking to understand you - not ChatGPT or Claude. Any identification of AI being used to generate content at any stage in your application will disqualify you from the process
Our take
In today's world, finding and connecting with professionals online can often be an all too daunting experience, with so much information on the web, finding the right information isn't always as straightforward as it should be.
Hunter (Hunter.io) is an email verifier tool helping eliminate the difficulties of connecting with professionals, allowing users to find email addresses, names, job titles, social networks, and phone numbers in seconds.
Since its inception in 2015, Hunter has been trusted by over 4M professionals and chosen by leading companies such as Google, IBM, Microsoft, and Adobe to further build their connections within their industries. With a Chrome extension alongside its website, Hunter aims to make it easier to find email addresses.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive salary
- Remote work
- 5 weeks of paid vacation
- Company retreats in Europe
- Setup budget
- Health insurance
- Contract of employment
Company HQ
Wilmington, DE
Leadership
François Grante
(Co-Founder)Graduated from Toulouse Business School in 2015 and co-founded Hunter the same year.
Matthew Tharp
(CEO)Prior to joining Hunter in 2023, Matthew was a VP of Product at Flowhub, a CPO at Gamalon, and a Consulting CXO (Product & UX) at Prycto.
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