Senior Manager of Paid Search, Nutrafol

• The ideal candidate is decisive, results-oriented and passionate about performance marketing -especially paid search- and equally comfortable driving campaign strategy as well as diving into tactical execution and optimization
• 5+ years experience in Paid Search
• Heavy emphasis on Paid Search within D2C at an agency or established brand
• 2+ years of experience managing a team
• Interest and engagement in the paid search and digital marketing spaces
• Deep understanding of performance marketing metrics and platform reporting with the ability to work towards revenue and CPA/CAC goals
• Experience handling large budgets, high campaign volume and complex strategies to drive quantifiable results
• Proactive approach to meeting targets and continuous channel growth
• Excellent written, verbal and presentation skills along with the ability to effectively build and maintain strong cross-functional relationships with internal and external teams and vendors
• Solid prioritization, time management, and organization skills across multiple high-importance projects
• Strong analytical skills, including the ability to quickly synthesize data and identify opportunities
• Experience with paid search feed management, analytics and research tools (e.g., Google Search Console, Google Merchant Center, Google Manufacturer Center, Google Ads keyword planner, SEMRush)
• Proficient hands-on keyboard experience in Google Ads

Desirable

• The Senior Manager, Paid Search will contribute to Nutrafol’s acquisition growth by creating, innovating, and guiding the media strategy & planning process as a part of the Growth Marketing Team
• You will fully own the strategic vision and operational plan for all Paid Search and PMAX and must have a proven track record of driving top-line revenue while hitting CAC targets
• This role will manage 1 direct report and the paid search marketing tech stack
• This person will be accountable for the delivery of planned media, hitting campaign goals, and actioning on data
• This role sits within a dynamic, entrepreneurial team and will have a high degree of ownership within Nutrafol’s customer acquisition strategy, reporting directly to the Director of Integrated Media
• Act as paid search thought-leader, confidently leading Nutrafol on all things paid search
• Scaling cost-effective customer acquisition campaigns across Paid Search within brand, non-brand, PMAX and demand gen
• Using data + analytics to inform decisions and optimize a significant marketing budget against company goals
• Act as a strategic thought leader to advance the sophistication of biddable media campaigns, ensuring the most effective and efficient spend
• Strategically plan, execute and oversee the day-to-day management, optimization, and performance of campaign activities across channels to hit performance goals
• Create a testing roadmap to develop and execute against learning objectives
• Test and optimize performance tactics, including audience, creatives, and bidding strategies to drive continuous performance improvements
• Effectively navigate cross-functional relationships with IT, Brand, Creative and Analytics teams to maintain an integrated approach to strategy and creative
• Work directly with the IT team and brand leads to support on-site changes related to search or search-related product
• Manage all channel budgets; forecasting monthly spend and reconciling discrepancies
• Consolidate key performance insights and best practice sharing across the organization, providing thought leadership as well as strategic analysis
• Socialize notable learnings, key takeaways, and operating procedures
• Own relationship between platforms and vendors as well as managing Google Ads, Google Merchant Center, and Bing
• Lead and develop paid search team members
• Attentive and engaged with latest key industry trends, competitive insights, and emerging channel technologies, focused on how these can be leveraged to drive performance