Senior Product Marketing Manager, OKX
Web3
$180-264k
Cryptocurrency trading app
Be an early applicant
Cryptocurrency trading app
1001+ employees
Be an early applicant
$180-264k
1001+ employees
Company mission
To eliminate financial barriers, evolve the global economy, and change the world for better.
Role
Who you are
- Community Building & Engagement: 8+ years experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption
- Digital Marketing Expertise: 10+ years experience in digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies
- Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience - particularly on social
- Social Media Proven track record of both strategic and executional excellence on social, with deep understanding of the nuances of crypto-native communcation
- Project Management Strong capabilities managing multiple workstreams and projects effectively
- Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives
- Event Planning & Execution Experience understanding the complexity and detail associated with real-life activations
What the job involves
- As a product marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for Web3 trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology
- The Senior Product Marketing Manager, Web3, sits within the Global Product Marketing team, which is responsible for bringing OKX’s product story to market.
- Your primary focus will be on bringing OKX's Web 3 products covering Wallet, DEX, Earn and Discover to market by developing effective marketing strategies and detailed GTM plans - focusing on western markets, with US as a priority.
- Additionally, you will play a key role in bringing our new global community identity and programs to life, by driving community-led expansion, regional product storytelling, and localized marketing execution
- Devise strategies and programs to acquire new, active wallets, with a focus on onchain traders
- Lead key GTMs covering 360 degree aspects of marketing to bring new Web3 products, features and services to market
- Collaborate with Wallet product teams, business development, executive leadership, and other stakeholders to ensure cohesive branding and messaging that aligns with user expectations and the ethos of the decentralized web
- Use your expertise in content and community marketing, to develop programs that will set OKX part and position the Wallet as the of-choice product among key communities
- Become a trusted face and voice with community members
- Act as the voice of the community, gathering and analyzing market insights to inform both product development and marketing strategies
- Identify Culture Leaders, Community Managers and Volunteers in your focus region, to deliver events, meetups and other activations
- Coordination and organise Tier 1 global community activations in strategic hubs across the world to drive IRL engagement and advocacy
- Play a pivotal role in coordinating global > local efforts, ensuring that community-led activities align with strategic objectives
- Identify and engage community members who can play proactive roles in developing storytelling and activation ideas for OKX
- Establish a structured feedback loop between the community and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed
Our take
While cryptocurrency holds the promise of freedom in personal finances and the possibility of large financial rewards through trading, it can be intimidating to get started. OKX, a long-standing crypto currency exchange, exists to solve that problem, removing the knowledge barriers to cryptocurrency trading with an easy-to-use, all in one platform.
OKX is one of the larger cryptocurrency exchanges, though it is a bit smaller than the market leaders Binance and Coinbase Exchange. Where it shines is in the sheer range of its services which are designed to be versatile enough for any user, ranging from a crypto exchange to NFT and decentralized finance investment products. With a reputation for security and reliability, it has a userbase of over 50+ million active accounts in over 180 countries.
OKX is using its structural position in cryptomarkets to help support the entire sector, announcing a market recovery fund to protect crypto firms facing collapse following the FTX crisis. Additionally, it is expanding into Web3 gaming with a 2023 partnership with Thirdverse, further increasing the scope of its offering to its client base. As long as it can continue to weather the tough market conditions for cryptocurrency it should maintain its excellent position to continue its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
65% employee growth in 12 months
Company
Company benefits
- Comprehensive insurance package including medical, dental, vision, disability & life insurance.
- Paid Parental Leave
- Employee Referral Bonus Program paid in BTC
- More surprises when you join!
Leadership
Star Xu
(Founder & CEO)Previously an Engineer at Yahoo before becoming the Chief Technology Officer at DocIn. They later founded OKX and has recently reclaimed the title of CEO
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 43 more jobs at OKX