Senior Product Manager, G2
Review site for business software & services
Be an early applicant
Review site for business software & services
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To make trust a central part of the digital transformation.
Role
Who you are
- The ideal candidate will have experience in B2B advertising models and ad performance optimization to drive measurable outcomes for advertisers while maintaining transparency and relevance for buyers
- 3-5 years of Product Management experience, with a background in ads platforms, programmatic advertising, or ad bidding systems
- Entrepreneurial mindset with a passion for developing and rapidly iterating on minimum viable products that optimize for time-to-money
- Experience with real-time bidding and ad-serving infrastructure
- Strong analytical mindset with experience in extracting qualitative and quantitative user behavior insights (i.e. through A/B and painted door testing, data analysis, and session replay)
- Ability to collaborate cross-functionally and communicate technical concepts to non-technical stakeholders
- Experience in B2B marketplaces or SaaS advertising is a plus
What the job involves
- We are seeking a Senior Product Manager to lead the development and optimization of G2's rapidly-growing advertising platform
- As part of the Advertisement team, you will be responsible for designing, building, and refining our seller-side ads platform and working with our Buyer Experience team to optimize ad conversion
- Define and drive the vision and strategy for G2’s advertising platform, focusing on seller-side ad placement and buyer-side engagement
- Lead the development and optimization of G2's ad products, including PPC and ad buyouts, to optimize revenue growth
- Leverage product analytics and experimentation to track performance, derive insights, and iterate on ad products
- Partner with Engineering and Design to implement scalable and effective ad solutions
- Align with Sales, Marketing, Finance, and Customer Success teams to understand advertiser needs, improve ad effectiveness, and help drive go-to-market motions that support G2's digital revenue strategy
- Solicit and evaluate seller and buyer feedback on ad units
- Evaluate, develop, and optimize ad targeting models
- Ensure compliance with industry standards, data privacy regulations, and best practices in ad technology
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasizes just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
The company is part of a large group that have sprung up online to provide reviews and competitive analysis of various software products. However, unlike many others, G2 doesn't use an affiliate revenue model -where revenue is earned through advertisement and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
This approach has seen the site rise in popularity as it delivers reviews and analytics to make navigating the software landscape less complex for businesses and their teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
Company benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Chicago Loop, Chicago, IL
Leadership
Godard Abel
(Co-Founder & CEO)Previously founded and led BigMachines, a leading SaaS CPQ company.
Tim Handorf
(Co-Founder & Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines.
Mike Wheeler
(CTO)Came to G2 from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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