Senior Director of Performance Marketing, Housecall Pro

• 15+ years of experience in performance marketing, digital advertising, or a related functional growth field
• 10+ years of formal leadership experience with a proven track record of inspiring and managing multi-tiered teams
• Bachelor’s degree in Marketing, Business, related quantitative discipline, or equivalent work experience
• Advanced expertise in managing large-scale performance marketing budgets across multiple scaled programs to hit precise CAC, ROAS, and LTV parameters
• Mastery of major advertising distribution networks, mobile attribution models, cross-channel web analytics, and automation suites (i.e. Google Ads, Meta Ads Manager, GA4, GTM, Funnel.io)
• Deep experience establishing A/B testing and experimentation frameworks across creative properties, messaging hooks, and landing pages
• Demonstrated track record of leveraging AI-powered tools and technologies to drive measurable marketing results, increase operational efficiency, and unlock new performance gains at scale
• Proven experience designing, testing, and launching new marketing programs and channels from the ground up to drive user acquisition and grow addressable customer pipelines

Desirable

• As the Senior Director, Performance Marketing, you lead the strategy and execution of data-driven marketing campaigns aimed at driving customer acquisition and revenue growth
• You oversee a team of marketing professionals, managing the performance marketing channels, including paid search, social media, display advertising, and affiliate marketing
• Your role involves optimizing marketing efforts through continuous testing, analysis, and innovation, ensuring that all campaigns are aligned with business objectives and delivering measurable results
• You will also spearhead the launch and scaling of new marketing channels, identifying and activating emerging opportunities to expand reach and deepen engagement with home service professionals
• Collaborating closely with cross-functional teams, you leverage insights and analytics to maximize ROI and drive the company’s growth
• Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros)
• Our success is their success
• Define vision and strategic direction for performance marketing to drive growth and scale customer acquisition
• Oversee execution of paid media - including paid search, social media, display, and affiliate marketing multi-channel digital campaigns
• Provide leadership, mentorship, and continuous career development to a high-performing performance marketing organization
• Collaborate with executives across creative, brand, analytics, and business team to maximize integrated campaign performance
• Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership
• Oversee budget allocation across acquisition levers, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and growth goals
• Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations
• Manage risks associated with lead quality, channel economics, and media investments to safeguard corporate return on investment
• Serve as representative for performance marketing - speaking to strategy and detailed results - in cross-functional business review meetings, strategic planning assemblies and executive leadership forums
• Cultivate external relationships with advertising network matrices, agency partners, and third-party media vendors