Senior Vice President of Global SMB Marketing, Salesforce
$373-473k
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$373-473k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- B2B Marketing Expertise: 15+ years experience developing and executing new marketing strategies and programs for B2B organizations
- Extensive Marketing Experience: 15+ years marketing experience in a role managing multi-channel marketing campaigns (email, direct mail, print, online, social media)
- Demand and Budget Management: 10+ years experience driving demand and pipeline, managing marketing budgets and optimizing spend across tactics with solid background in forecasting results
- Industry Marketing Experience: Industry marketing experience is a plus
- Adaptability and Energy: High energy and the ability to manage multiple initiatives, working well under pressure in a high growth environment that is constantly changing
- Strategic and Analytical Thinking: Strategic and analytical thinker who is able to be an agent for change; experience managing change and ambiguity, taking ownership and creating structure
- Agility and Speed: Ability to successfully operate in a fast-paced dynamic environment experiencing growth and expansion, a strong bias for action, testing and innovating. Track record for delivering under tight deadlines and ability to work across reporting lines and organizations
- Strategic Mindset: Ability to think strategically, crisply synthesizing market research and competitive intelligence and articulating that into a winning go-to-market strategy blend technology and business strategy to develop compelling vision and strategy for driving marketing programs to growth businesses
- Strategic Vision: Demonstrates long-term thinking with the ability to adapt and pivot as needed
- Competitive Edge: Deep understanding of what drives competitive advantage; aligns resources effectively
- Results-Oriented: Passionate, driven, and committed to delivering exceptional outcomes
- High Energy: Maintains a high level of drive and enthusiasm, with a relentless focus on results and customer success
- Talent Development: Prioritizes the growth and development of team members, fostering a culture of excellence
- Talent Acquisition: Proactively recruits and builds high-performing, diverse teams
- Effective Communicator: Exceptional collaboration and executive communication skills to drive alignment and inspire confidence
What the job involves
- Salesforce is seeking a visionary and strategic SVP of Global SMB Marketing to lead and transform global marketing for the SMB business.
- This leader will drive growth by developing and executing a comprehensive go-to-market field marketing strategy spanning demand generation, high-impact events, digital marketing across paid and organic channels, content creation, and integrated campaigns.
- Based in the U.S. with global responsibilities, this role requires a dynamic leader adept at accelerating Salesforce’s SMB growth, market presence, and customer engagement worldwide
- SMB Market Strategy: Develop and execute a comprehensive marketing strategy tailored to the unique needs and characteristics of the SMB market, aligning with overall company goals. This includes building and implementing the brand's presence and relevance within the SMB segment, ensuring messaging resonates with SMB owners and decision-makers
- Demand Generation and Growth: Drive demand for products/services within the SMB market through targeted campaigns, lead generation initiatives, and digital marketing strategies
- Customer Acquisition: Lead initiatives to acquire new SMB customers, optimizing the customer acquisition cost and improving customer lifetime value
- Product Marketing Alignment: Collaborate with product teams to ensure product development and roadmaps align with SMB customer needs and preferences
- Sales Enablement: Equip sales teams with the necessary marketing materials, tools, and training to effectively sell to SMB customers
- Digital Marketing & E-commerce: Oversee the development and execution of digital marketing strategies, including web, paid digital, SEO, social media, and e-commerce initiatives, specifically tailored for SMB audiences
- Marketing Budget Management: Develop and manage the SMB marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI)
- Market Research & Analysis: Conduct ongoing market research and analysis to understand SMB trends, customer behavior, and competitive landscape, and adjust marketing strategies accordingly
- Team Leadership & Development: Build, lead, and mentor a high-performing SMB marketing team, fostering a culture of innovation and accountability
- Performance Measurement & Reporting: Establish and track key performance indicators (KPIs) to measure the effectiveness of SMB marketing initiatives and provide regular reports to senior leadership
- Cross-functional Collaboration: Work closely with other departments, including sales, product development, and customer support, to ensure alignment and seamless execution of the SMB strategy
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
Financial District, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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