UA Marketing Designer, Mode Mobile

• This is a hands-on creative performance role, ideal for someone who lives at the intersection of data and storytelling, thrives on rapid testing, and loves finding new ways to capture user attention in a fast-changing digital landscape
• Lives and breathes Gen Z social culture, memes, aesthetics, and creative trends
• Understands how to turn cultural moments, influencer styles, and raw UGC into high-performing ads
• Knows that speed matters — you can move fast from idea → mock → iteration → launch
• Thrives at the intersection of storytelling, data, experimentation, and humor
• Has a passion for social apps, viral loops, and crafting creatives that people want to engage with
• Develop high-performing, trend-responsive video and static creatives for Meta (IG Reels), TikTok, Snapchat, and emerging channels
• 3–5 years of experience creating UA or performance creatives for mobile apps, social products, gaming, or consumer tech
• Strong understanding of IG Reels-first creative best practices, including pacing, text overlays, meme formats, and hook psychology
• Portfolio demonstrating mastery of short-form editing, performance ads, and trend-responsive creative
• Skilled in video editing tools such as Premiere Pro, After Effects, or CapCut
• Data-driven mindset: ability to interpret campaign metrics and translate insights into creative direction
• Comfort with high-speed experimentation and iterative creative cycles
• Deep familiarity with Gen Z aesthetics, humor, authenticity-driven content, and viral mechanics
• Strong copywriting instincts for short-form scripts, hooks, captions, and in-video text

Desirable

• Mode Mobile is building a family of apps that reward users for engaging with content, games, and communities they love. Our portfolio includes top-ranked apps across multiple categories, and we’re scaling rapidly through both organic growth and strategic acquisitions
• You’ll be joining one of Mode’s newest business units: NGL (“Not Gonna Lie”) — one of the most viral social apps in recent years, with 144M+ monthly users across web and mobile. NGL provides a safe space for people to be real, curious, and connected through anonymous messaging and authentic self-expression
• Now fully part of Mode’s portfolio, NGL is entering its next phase of explosive growth, including new monetization models, brand evolution, creative experimentation, and expanded user acquisition initiatives
• We’re looking for a UA Creative to join Mode Mobile’s Growth team, focused on driving growth for one of Mode’s newest business units, NGL. You’ll create, iterate, and optimize ad creatives that fuel user growth across social, video, and influencer-driven channels
• Create ad concepts that speak directly to Gen Z audiences through humor, authenticity, and native social storytelling
• Partner closely with UA Buyers and the Growth Team to interpret performance data and develop hypotheses for new creative tests
• Identify high-performing creative trends, cultural moments, and influencer content that can inspire the next winning campaign
• Monitor TikTok, Instagram, memes, viral challenges, and university social trends daily to spark new creative ideas
• Partner with Product Marketing, Design, and Analytics teams to ensure creative alignment with the product’s brand and growth goals
• Contribute to sourcing briefs for influencer-driven user-generated content (UGC) ad production
• You won’t just make ads, you’ll help define the look, emotional feel, and cultural voice that propels this product into its next stage of growth