Growth & Marketing Manager, Lemfi
UK / China
International payments service
Open for applications
International payments service
201-500 employees
Open for applications
201-500 employees
Company mission
To improve the financial lives of the next generation of immigrants.
Role
Who you are
- Entrepreneurial & Tenacious: You take ownership, push through obstacles, and find ways to win
- Results-Oriented: You are motivated by ambitious targets and comfortable being measured against clear KPIs
- Data-Driven: You use insights and analysis to guide decisions and optimise performance
- Biased to Action: You think critically, move quickly, and work independently in ambiguous environments
- Culturally Fluent: You are comfortable immersing yourself in new cultural environments and engaging deeply with diverse communities
- Persuasive Communicator: You communicate clearly and confidently to influence stakeholders and partners
- Flexible & Committed: You are willing to travel and work occasional weekends to support market growth
- Relevant Experience: At least 2 years of experience in fast-paced environments, with a background in growth, sales, or marketing
- Growth Mindset: Proven ability to work against targets and deliver measurable results
- Analytical Skills: Strong ability to interpret data, track performance, and adjust strategies accordingly
- Community Expertise: Deep understanding of the Chinese community in the United Kingdom
- Strong Communication: Excellent interpersonal skills and the ability to build trust with diverse stakeholders
- Independent Operator: Self-motivated, proactive, and effective in a remote working environment
- Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles
What the job involves
- We are seeking a Growth & Marketing Manager, based in the UK to act as a key driver of LemFi’s expansion across Chinese communities in the United Kingdom
- This role will be instrumental in launching new markets, accelerating user acquisition, and building strong community and partnership networks to fuel sustainable growth
- The role will involve representing Lemfi at Chinese community events in the UK, signing up new users, arranging sponsorship opportunities and networking with Chinese communities across the country
- Joining LemFi at a critical phase of international expansion, you will operate as an entrepreneurial self-starter who thrives in fast-paced environments, takes calculated risks, and executes with speed and precision
- You will own growth outcomes for your assigned markets, acting as both a strategic thinker and hands-on operator who is deeply embedded in the communities we serve
- You will work closely with our Growth, Marketing, Product, and Operations teams while serving as the internal voice of the user, ensuring LemFi’s offerings resonate locally and deliver measurable impact as we scale
- You will attend events, expos, and community meetings in the UK, representing LEMFi as a brand ambassador and key point of contact to drive brand awareness and new customer sign ups
- You'll build and expand LEMFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events
- Develop and execute comprehensive user acquisition strategies tailored to Chinese ex-pat communities in the UK
- Own growth targets for assigned markets, consistently driving results across online and offline channels
- Optimise campaigns using data and insights to improve performance against acquisition KPIs
- Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi
- Organise and participate in local events, meetups, and forums to educate users about LemFi’s services
- Build and maintain strong relationships with community leaders and grassroots partners
- Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth
- Ensure partnerships deliver mutual value and measurable outcomes
- Conduct ongoing market research to understand user needs, behaviours, and preferences
- Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning
- Serve as a strong internal advocate for the user, representing community perspectives in decision-making
- Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice
- Promote LemFi through clear, persuasive communication across multiple channels
- Reporting Line: Head of Growth, China
Application process
- Initial TA Screening (30 minutes)
- Technical Interview with Hiring Manager
- Case Study
- Final Interview
Our take
LemFi, previously known as Lemonade Finance, is a fintech platform addressing the challenge of accessing reliable financial services faced by millions of immigrants worldwide. By offering quick onboarding and a multi-currency offering, LemFi allows its users to send, receive, hold, convert, and save in both their country of origin and residence currencies.
Recognising the limitations faced by traditional banks and neo-banks, LemFi offers instant international transfers at favourable exchange rates with no transfer fees. Initially launched in Canada, growing demand for the company's services has allowed it to expand to the UK, and broaden its African payment channels.
The company has secured good funding from prominent investors like Y-Combinator, Zrosk, Global Founders Capital, and Olive Tree. With plans to expand its product offering across the globe, LemFi will further its mission of providing accessible and transparent financial services to migrant communities worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Westminster, London, UK
Leadership
Ridwan Olalere
(Co-Founder & CEO)Ridwan is also the Founder of forLoop Africa. Previously, he served as the Country Manager of Uber Nigeria and worked as a Software Developer at Flutterwave, Hotels, Novatia, and NextMynds.
Rian Cochran
(Co-Founder)Rian was previously a Financial Director at Opera Software, Powerbets Holdings, and OPay.
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