Partnerships GTM Program Lead, Supermetrics
Salary not provided
Salesforce
SuperMetrics
Sana
Senior and Expert level
Remote from US
Data integration platform
Be an early applicant
Data integration platform
501-1000 employees
B2BMarketingAnalyticsSaaSAdvertisingAutomation
Be an early applicant
Salary not provided
Salesforce
SuperMetrics
Sana
Senior and Expert level
Remote from US
501-1000 employees
B2BMarketingAnalyticsSaaSAdvertisingAutomation
Company mission
To make data analysis simpler, more productive and more connected.
Role
Who you are
- Think in systems, not transactions. You can look at a co-sell or co-marketing motion and work backwards to the infrastructure it requires — the plays, the qualification logic, the platform configurations, the data flows. You have built programs like this before, understand what makes them scalable, and design for the partner managers who will run them
- Have built and configured Crossbeam, Suger, Salesforce, and PartnerStack — or their direct equivalents — not just used them as systems of record. You understand how they connect to each other and to the broader GTM stack, and you have designed automated workflows across them
- Work at an Amplified or Native level of AI fluency. You build documented, reusable AI workflows for program operations, co-marketing content production, and reporting that colleagues can actually adopt. You actively build Partnerships' AI infrastructure to connect to what Sales and Marketing are building at Supermetrics, rather than operating a separate AI practice wherever possible
- Are effective across Sales, Marketing, and Revenue Operations without formal authority. You align stakeholders around shared systems and data definitions, and build the credibility that gets adjacent teams to change how their processes connect to yours
- Use data to design better programs and make the case for investment. You can build Salesforce reporting layers, analyse Crossbeam overlap exports, evaluate co-marketing ROI, and synthesise multi-platform performance data into leadership reporting — and you build infrastructure that the whole team relies on, not one-off analyses
- Understand what makes a partnership commercially valuable well enough to design programs that create genuine mutual incentive. You can engage credibly with partner managers on co-sell plays, incentive structures, and co-marketing logic. You don't own partner relationships — but you design the programs around which they generate revenue
- 6+ years in partnerships, business development, or GTM roles in B2B SaaS, with at least 3 years in a partnerships-specific function
- Demonstrated experience designing and building partner programs — plays, frameworks, and operational infrastructure that partner managers execute against — not just contributing to execution
- Experience of working on a global partner programs, including previous experience and exposure working in the North American region and partner landscape
- Hands-on platform configuration experience across Crossbeam or equivalent account mapping tools, Suger or similar co-sell platforms, Salesforce, and PartnerStack or a comparable partner program platform
- Ideally you have demonstrable AI practice: specific workflows, tools, or automations you have built, documented, and shared with colleagues who adopted them. Evidence of how AI has changed the way your team works, not just the way you work individually
- Experience across both technology partnerships (data source integrations, ISVs, cloud platforms) and channel partnerships (SIs, Consultancies, Resellers), or a compelling case for how your experience on one side transfers
- A track record of cross-functional collaboration with Sales, Marketing, and Revenue Operations around shared systems, data definitions, and workflow integration
- Strong documentation discipline: your processes, playbooks, and workflows are reproducible and designed to be used by others without you
- Comfort operating as a senior IC: owning a complex program portfolio without a team beneath you, setting your own agenda, and delivering results visible to Partnerships Leadership and the broader GTM organisation
- You are comfortable and confident in driving programs and decision-making activities that often require collaboration with a broad set of stakeholders and functions up to an executive level
- Strong understanding of the MarTech, AdTech, and data analytics ecosystem relevant to Supermetrics' platform and customer base
What the job involves
- We are seeking a Partnerships GTM Program Lead to own the co-sell and co-marketing programs, platforms, and AI-powered workflows that the Partnerships team runs on
- This is a senior individual contributor role with a clear mandate: build the infrastructure that Technology Partnerships Directors, Solution Partner Sales Managers, and Solution Partner Success Managers execute against — not individual partner relationships
- Reporting to Global Director, Professional Services, you bring operational rigour, systems thinking, and genuine AI fluency to a function that is central to Supermetrics' next phase of growth
- Design and maintain Supermetrics' co-sell program infrastructure: repeatable plays, partner qualification frameworks, and the Salesforce pipeline configuration that partner-sourced and partner-influenced opportunities flow through. Build the playbooks and documented processes that will allow our Solution and Technology Partnerships to scale via the Supermetrics field teams (Sales & Customer Success)
- Design and maintain the co-marketing infrastructure: campaign playbooks, co-branded content templates, demand generation frameworks, and partner-facing brand guidelines. Work closely with Marketing's AI content infrastructure to produce materials at speed and scale. Technology Partnerships Directors and Solution Partner Sales Managers execute campaigns with specific partners using the assets and standards you provide
- Own the architecture of the Partnerships tech stack — Crossbeam (account mapping workflows and opportunity identification), Suger (co-sell automation, deal registration, and cloud marketplace management), PartnerStack (program configuration, incentive structures, tier management, and portal governance), Sana (partner enablement), and Salesforce (partner-influenced pipeline and reporting layers). This responsibility is shared with the Solution Partner Success Manager, who will own the configuration and day-to-day internal and external interactions within these platforms and coordinates tooling set-up and maintenance with RevOps. This role owns the program architecture - the structures, logic, and workflows that the rest of the team and its partners operate within
- Build and own the Partnerships reporting infrastructure — dashboards for co-sell pipeline health, partner-influenced revenue, co-marketing ROI, and overall program performance across both sub-functions. Use AI to synthesise data across platforms into actionable insights that surface where to prioritise effort and investment, not just report what happened
- Own the workflow connections between Partnerships tooling and the Sales, Marketing, and Revenue Operations stacks. Ensure co-sell activity flows accurately into Sales' CRM, co-marketing connects to Marketing's content engine, and programme definitions and data hygiene are maintained across teams. Represent Partnerships in cross-functional systems and RevOps planning conversations
- Act as the Partnerships team's internal AI practice lead. Build and deploy AI workflows across co-sell opportunity scoring, co-marketing content production, reporting automation, and partner onboarding — documented and shared in a form the full team can adopt. Stay actively connected to what Sales and Marketing are building across their own AI-native GTM capabilities, and ensure Partnerships' AI infrastructure connects to theirs rather than operating in parallel
Our take
Helsinki-based Supermetrics is a data integration platform making it easy for marketers and business intelligence teams to analyse data from popular ad platforms such as Facebook, Google and Twitter and integrate them into their preferred analytics and data warehouse platforms.
Despite competition from companies such as Fivetran and Adverity, the company boasts an impressive client list, including Nestlé, Warner Bros., and L’Oréal. This is owed to its variety of products, such as Supermetrics for Google Sheets, Excel, and BigQuery.
Supermetrics' success is product-led, and due to the increase in demand for its offerings, the company witnessed a growth of 40% YoY in 2022. Going forward, the company is focused on continuing its strong growth path and hopes to at least double its turnover. It's also emphasising its presence in the US market as important and expects to grow fast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$46.2m
SERIES B
Nov 2017
$4.1m
SERIES A
Total funding: $50.2m
Company benefits
- Health and wellness: We cover your healthcare costs, and you'll get a wellness allowance for things like sports, massage, and meditation.
- Equity & bonuses: All full-time Supermetrics employees are owners through equity. Everyone is also part of a personal bonus or commission plan.
- Flexible remote work: Enjoy working flexibly from home and in productive and uplifting office environments. Fully remote employees get a stipend to upgrade their home office.
- Generous paid time off: We take recharging from work seriously and encourage you to take all your leave. Paid parental leave is part of the package, too, of course.
- Personal learning stipend: We offer a personal learning budget to boost your professional growth.
- Excellent equipment: You’ll get a laptop, a phone with a plan, noise-canceling headphones, plus the ergonomic equipment you need for your work. And your wifi is on us, too.
- Stellar team events: We're known for our amazing team events, parties, and offsites. We also happily support employee-organized activities that bring teammates together.
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Mikael Thuneberg
(Co-Founder & Chairman of the Board)Experienced Researcher, having previously worked at 15/30 Research, Sulake, and T-Media. Also the founder and CEO of Automate Analytics.
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