Associate Marketing Manager, Nanit
$75-85k
+ Equity
3+ days a week in office
Smart baby monitors & devices
Job no longer available
Smart baby monitors & devices
101-200 employees
Job no longer available
$75-85k
+ Equity
3+ days a week in office
101-200 employees
Company mission
Nanit’s mission is to support the journey of parenting.
Role
Who you are
- 3+ years of retail marketing experience with a proven track record of executing successful co-marketing initiatives and digital retail campaigns
- Community-driven mindset, passionate about building and engaging communities, with experience managing online forums, social media groups, or ambassador programs
- Strong cross-functional collaborator who can partner with sales, creative, and customer success teams to drive results aligning back to Nanit's overall goals
- Strategic and analytics thinker with the ability to track, analyze, and optimize retail and community engagement efforts for measurable impact
- Results oriented & adaptable, thriving in a fast-paced environment, balancing brand-building with data-driven decision making
- A self-starter that's excited to join and contribute to a mission driven company
What the job involves
- Nanit is seeking an Associate Marketing Manager to drive retail marketing, community growth, and brand engagement initiatives. This cross functional role will collaborate closely with sales and marketing to enhance our presence with retail partners, grow our parenting community, and boost our brand reputation through organic reviews and digital content. This position will report into our Director of Brand Marketing and Community
- Ensure consistent brand messaging and creative assets across all retail partners to strengthen Nanit's presence
- Identify opportunities to expand our brand footprint, including in-store activations, co-marketing initiatives, and digital enhancements
- Collaborate with sales, creative, and product marketing teams to develop and execute impactful retail campaigns
- Develop and execute strategies to engage the Nanit community through events, partnerships and content
- Support strategies to increase organic product reviews across owned websites and key retail partners, including Amazon
- Work cross functionally to integrate community engagement and lifecycle marketing into broader marketing and content strategies
- Partner with and support a team of community moderators to ensure responses align with brand guidelines and provide appropriate guidance
Our take
Baby monitors are an essential part of any new parent's life, but traditional monitors can be unreliable and outdated. Nanit solves this problem with its state-of-the-art nursery cameras and baby monitors.
Nanit's technology sets it apart from other infant care industry leaders as it uses a combination of computer vision and specially designed infant clothing to monitor babies' breathing and sleep patterns, with the data being accessible via an easy-to-use app. This has proven to have broad market appeal, to date the company has tracked over 3.5 billion hours of sleep, 435 million parental visits, and over 334 million morning wakeups. As a result, the company has secured considerable funding.
Nanit is currently working to expand its range to encompass all aspects of nursery care, including nightlights and changing pads. This will enable the company to maximize its revenue streams and continue to compete within the growing baby tech market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$25m
SERIES C
May 2020
$21m
LATE VC
Total funding: $66.9m
Company benefits
- Health, Vision & Dental Insurance
- Generous Parental Leave Policy
- Equity Compensation
- Unlimited Vacation Days
- Commuter Benefits
- Flexible WFH Options
- Happy Hours & Fun Activities
- Growth & Career Development
Company HQ
NoMad, New York, NY
Leadership
Sarah Dorsett
(CEO, not founder)Previously worked as VP of Marketing at Century 21, and was VP of eCommerce at Bed Bath & Beyond.
Tor Ivry
(CTO)Previously worked as SW Group Manager at Philips, and was a Software Engineer at Conduit.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at Nanit