Staff Brand Designer, Webflow
$121-161.7k
Salary dependent on location. Plus bonus program & RSUs. Canada: 157,000 - 197,400 CAD
More information about location
Webflow is the way to design, build, and launch powerful websites visually — without coding
Be an early applicant
Webflow is the way to design, build, and launch powerful websites visually — without coding
501-1000 employees
Be an early applicant
$121-161.7k
Salary dependent on location. Plus bonus program & RSUs. Canada: 157,000 - 197,400 CAD
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- 6+ years of experience in brand, campaign, or systems design
- Demonstrated proficiency of visual direction, design systems, and storytelling across multiple mediums
- Know how to influence outcomes through clarity, collaboration, and storytelling
- You’ll thrive as a Staff Brand Designer if you:
- Are energized by meaningful creative ownership and decisive craft leadership
- Excel at translating abstract strategy into tangible creative direction
- Mentor peers and elevate creative culture through feedback and partnership
- Embrace new tools and technologies that enhance creative expression and efficiency
- Thrive in ambiguity and bring confidence and clarity to complex challenges
- Flourish in a distributed leadership model alongside Directors, Managers, Ops, and senior IC peers
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re seeking a Staff Brand Designer to lead creative direction and elevate brand craft across campaigns, launches, and experiences
- As a Staff-level individual contributor within Brand Studio, you’ll operate as a craft lead—owning day-to-day creative decisions, setting the quality bar, and partnering closely with leadership to evolve Webflow’s brand
- You will be a key driver and decision-maker in day-to-day creative direction, quality, and execution within established brand and strategic direction
- Reporting to the Director, Brand Studio
- Own creative direction for high-impact brand campaigns, launches, and integrated experiences
- Serve as a core contributor and driver of Webflow’s visual identity—reshaping, documenting, and shepherding its evolution across the organization
- Translate brand and business strategy into cohesive, story-driven creative concepts and systems
- Actively shape and evolve Webflow’s visual expression as the brand grows, scales, and responds to a changing landscape
- Partner with leadership, Ops, and cross-functional teams to align goals, define success criteria, and maintain clarity across initiatives
- Set and uphold creative standards across the Brand Studio, modeling excellence across systems, storytelling, and execution
- Serve as the final craft authority on day-to-day creative decisions, providing clear direction and unblocking teams
- Mentor and support designers through thoughtful feedback, critique, and hands-on partnership
- Help develop team craft and confidence, raising the overall quality and ambition of Brand Studio work
- Balance creative ambition with delivery realities, ensuring quality outcomes at scale
- Partner with Growth, Product Marketing, Integrated Marketing, and Events to align creative direction with business priorities
- Act as a senior creative thought partner for designers and project squads
- Contribute to creative reviews, showcases, and studio rituals that build alignment and momentum
- Help evolve design systems, templates, and processes that enable high-quality work at scale
- Explore emerging creative technologies—including motion, 3D, generative tools, and AI—to expand the brand’s expressive potential
Application process
- Application Information:
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- This posting is for an existing vacancy
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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