Senior Marketing Manager, Apollo.io
Integrated Campaigns
$183.1-263.2k
AI sales platform for smarter, faster revenue growth
Be an early applicant
AI sales platform for smarter, faster revenue growth
1001+ employees
Be an early applicant
$183.1-263.2k
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- 6+ years in B2B marketing with deep experience in integrated campaigns and demand generation
- Prior experience managing a team
- Proven ability to own campaigns from concept through execution and optimization
- Strong hands-on experience with:
- Email and lifecycle marketing
- Webinar programs as demand drivers
- Integrated, multi-channel campaign execution
- Deep understanding of how content fuels demand across the funnel
- Highly analytical; comfortable using data to guide content strategy, messaging, and campaign decisions
- Strong project management skills with the ability to run multiple campaigns in parallel
- Clear, concise communicator with the ability to align cross-functional teams
What the job involves
- The Senior Marketing Manager, Integrated Campaigns owns the end-to-end strategy and execution of integrated marketing campaigns that translate the corporate brand narrative, product roadmap, and quarterly business priorities into measurable pipeline impact
- This is a hands-on leadership role
- You will both manage a small team and architect, execute, and optimize integrated campaigns across email, content syndication, webinars, sponsorships, and paid/owned channels
- Success is defined by clarity of orchestration, speed to execution, and specific lead stage and pipeline coverage outcomes
- Translate the corporate brand story, product roadmap, and quarterly themes into cohesive, multi-channel campaign strategies that drive demand
- Design campaign narratives that connect positioning → content → channel execution → conversion paths
- Build campaign frameworks that balance top-down strategy with bottom-up execution
- Own campaign planning and execution across email, lifecycle programs, webinars, and integrated digital channels
- Develop campaign calendars, briefs, messaging frameworks, and execution plans
- Ensure campaigns are sequenced intentionally across channels (e.g., lifecycle + webinar + content + paid amplification)
- Lead integrated campaign content strategy in partnership with content and product marketing
- Use performance data, audience insights, and funnel metrics to inform what content to create, how it’s packaged, and where it’s distributed
- Ensure content is built to convert—not just to inform—across the buyer journey
- Own campaign-driven lifecycle programs, including segmentation, nurture design, and behavioral triggers
- Partner with lifecycle and operations teams to ensure clean execution in marketing automation platforms
- Plan and execute webinar-centric campaigns as core demand drivers, from topic selection through post-event conversion
- Manage and develop 2 direct reports, setting clear priorities, coaching execution, and raising the bar on campaign quality
- Establish repeatable processes, playbooks, and standards for campaign planning, execution, and retrospectives
- Balance delegation with hands-on contribution, stepping in where needed to drive outcomes
- Define success metrics for each campaign (leads, MQLs, pipeline influence, conversion rates)
- Monitor performance across channels and make real-time optimizations to improve efficiency and impact
- Deliver clear, data-backed readouts to marketing and revenue leadership
- What Success Looks Like:
- Campaigns consistently launch on time, on message, and across channels
- Clear linkage between brand narrative, product priorities, and campaign execution
- Measurable improvements and attainment of lead volume, conversion rates, and pipeline contribution and coverage
- A well-run, high-output campaign team that combines autonomy with accountability
Our take
Today, businesses are struggling to make their go-to-market (GTM) strategies simple, connected, and intelligent. In most organizations, sales and marketing teams juggle a maze of disconnected tools just to reach the right customers and close deals. This results in a lot of manual work and missed opportunities. So Apollo.io is stepping in to fill the gap and redefine how modern revenue teams operate by unifying the entire GTM process under one AI-powered roof.
It's trusted by millions of users and over 550,000 companies, including fast-growing startups to established enterprises like Autodesk and Cyera. Apollo's strength lies in combining B2B data with advanced AI to automate everything from prospecting and outreach to deal management and data enrichment. And its new "Agentic End-to-End GTM Platform" takes this one step further by introducing AI agents that act as co-pilots, working alongside sales and marketing teams to research leads, personalize outreach, and streamline workflows.
Recently, the company surpassed $100M in annual recurring revenue, expanding its leadership team with veterans from Zendesk, Intercom, Box, and Miro, and even launched a major product overhaul centered on its new "Vibe GTM" approach. And with its Agentic platform now bringing AI into every stage of the customer journey, Apollo sure is positioning itself to define the next era of AI-powered sales.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.4m
Company benefits
- Remote & in-person roles: Work from wherever you thrive, with all the tools and support you need to be successful.
- Flexible time off: We don't count vacation days. When you need a break, take it — no strings attached.
- Competitive pay: We offer strong salaries, performance bonuses, and equity opportunities for most roles.
- Global healthcare coverage: Medical, dental, and vision benefits are available in the US, Canada, India, and other supported countries.
- Office and learning stipend: Get support for your growth with stipends for books, courses, and home office setup.
- Mental health and coaching support: Access professional coaching and mental health resources for you and your dependents.
Company HQ
SoMa, San Francisco, CA
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