Partnerships Manager, Tonal
Electromagnetic home gym
Open for applications
Electromagnetic home gym
201-500 employees
Open for applications
201-500 employees
Company mission
To help people look, feel, and be the strongest and fittest versions of themselves.
Role
Who you are
- This is a hands-on, detail-driven role ideal for someone who thrives in fast-paced environments, connects the dots across teams, and knows how to turn strategy into action
- 5+ years of experience in sales enablement, project management, or business operations, ideally supporting go-to-market or partnership functions
- Highly organized and detail-oriented, with a bias toward execution. You’re the person who builds the checklist and ensures it gets done
- Excellent written communicator with experience building customer-facing collateral and internal documentation
- CRM-native, with a strong handle on how to track, tag, and manage sales funnels using tools like Salesforce, HubSpot, or Klaviyo
- Experience working cross-functionally and keeping stakeholders aligned across multiple workstreams
- Even better if you’ve helped build go-to-market systems or launched playbooks from scratch
What the job involves
- We’re looking for a Partnerships Manager to support and report directly to the Senior Director of Partnerships in scaling Tonal’s B2B efforts across Corporate Wellness, Hospitality, and Retail Distribution verticals
- This role is equal parts sales enablement, project management, and cross-functional orchestration
- You’ll help operationalize our go-to-market efforts by building tools, processes, and collateral that enable more effective outreach and conversion
- You’ll also partner with internal teams across Product, Ops, and Tech to ensure they’re equipped and ready to support new partner launches
- Enable the Sales Funnel: Build, organize, and maintain sales tools including pitch decks, case studies, email templates, proposal docs, and FAQs to support outreach and accelerate partner conversion
- Contribute to Commercial Planning: Partner with the Senior Director to develop and refine the go-to-market strategy and commercial models for each vertical, including pricing tiers, partner types, and value propositions
- Project Manage Key Workstreams: Track progress across our B2B strategic roadmap, ensuring timely execution of initiatives across outreach, enablement, events, and onboarding
- Support Partner Readiness: Collaborate closely with crossfunctional teams (e.g. Product, Ops, Care, Marketing, BT, BI, Finance, Software) to understand their launch requirements and constraints
- Proactively partner with them to align on timelines, surface potential blockers early, and help accelerate cross-functional readiness for new partner launches
- Coordinate Outreach Campaigns: Partner with the Senior Director to deploy and monitor targeted campaigns—via email, LinkedIn, or events—to generate leads and move opportunities through the funnel
- Develop Vertical Playbooks: Maintain a dynamic “Who / Why / How” matrix for each vertical (Corporate Wellness, Hospitality, etc.), helping inform messaging, positioning, and routing logic
- Manage CRM Hygiene: Ensure all opportunities, partner profiles, and sales activities are tagged, tracked, and moving efficiently through Salesforce/Partnerships email distro
- Drive Internal Communication: Prepare summary reports, pipeline dashboards, and status updates for internal stakeholders and senior leadership
- Own Execution and Post-Launch Success: Ensure smooth, organized execution throughout the partner lifecycle, from coordinating meetings and drafting proposals to managing pilots and supporting post-launch activation
- Play a key role in maximizing the value of each partnership by leading post-launch initiatives such as joint marketing plan development, performance tracking, closed-loop feedback processes, and uncovering opportunities for deeper integration and long-term growth
- Your follow-through and attention to detail will help ensure partnerships deliver lasting impact
Our take
Tonal has created a proprietary digital weight system and combined this with coaching to offer a personalized and smart home gym. Its wall-mounted system uses electromagnetism to control the weights, replacing bulky and hard-to-store weightlifting equipment with a slim and sleek machine.
As well as selling the machines, Tonal sells subscriptions to personal training sessions and workout routines. The fitness landscape is shifting toward at-home equipment other similar equipment is supplied by Peloton and Mirror.
Tonal has seen impressive growth, investing equity funding into content initiatives, high-profile partnerships, scaling operations, and strong celebrity endorsements. It remains to be seen, however, if the current trend of home-workout equipment will stick around, let alone gain new momentum, but Tonal's cleverly designed equipment gives it an edge over competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2023
$130m
LATE VC
Mar 2021
$250m
SERIES E
Total funding: $580m
Company benefits
- We look at the whole picture to give you a competitive salary, top-tier benefits, and lifestyle perks
- Working for Tonal includes a top-quality health care package, commuter benefits, support for new parents, and more
- Your well-being is important to us. Take time off when you need it with flexible vacation days
- Enjoy weekly catered team lunches at our San Francisco headquarters, plus a kitchen full of healthy (and not-so-healthy) snacks
- At Tonal we encourage a fun and inclusive atmosphere. We make the time to socialize at office happy hours, team offsites, and special company-wide events
- Fitness is our thing. Use Tonal in the office whenever it fits your schedule. Partner workouts are always welcome
- From day one you’ll get set up with your own personal laptop, headphones, standing desk, and whatever else you need to do your best work
- Treat yourself! When you’re part of Team Tonal you get discounts on everything from Gear Shop apparel to your very own Tonal
Company HQ
SoMa, San Francisco, CA
Leadership
Aly Orady
(CTO)They started their career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Served as the company's CEO from 2015 before transitioning into their current role in April 2023.
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