Senior Manager of Global Email Marketing, Instructure

• We’re on the hunt for the kind of person who dreams in subject lines and wakes up with A/B test results on your mind
• You treat email like an art form—part science, part storytelling, part digital wizardry
• You speak fluent Marketo, understand the dark magic of Salesforce workflows, and can spot a broken UTM from 40 paces
• You have a sixth sense for when stakeholders are going to “just have one little change,” and a Jedi-like ability to manage them with grace
• You know that timing is everything, and you’d rather skip lunch than let an email go out without proper QA (we’ve all been burned by a rogue “Hi [FirstName]”)
• 5+ years of experience in email marketing, including ownership of strategy and execution
• 3+ years of experience managing a team, with a track record of mentoring and growing talent
• Hands-on experience with Marketo and Salesforce (required)
• Strong project management skills, including the ability to manage competing priorities across global teams
• Experience working with global stakeholders and teams across regions and languages
• Deep understanding of email performance metrics, segmentation strategies, and customer journey development
• Excellent communication skills with the ability to collaborate cross-functionally and present to senior leadership
• Strong eye for detail in email QA, testing, and user experience
• Strategic & hands-on: You can lead vision and strategy but are equally comfortable jumping into the tools and being a player-coach
• Customer-centric: You think deeply about the recipient experience and aim to create helpful, meaningful messages
• Data-driven: You know what to track, how to measure it, and how to iterate for impact
• Team builder: You love building great teams and empowering others to thrive
• Innovative: You bring creative ideas to the table and are always looking to test, learn, and improve

Desirable

• The Sr. Manager of Global Email Marketing will lead the strategic planning and execution of customer and partner email marketing programs across the globe
• In this role, you’ll own the global email marketing calendar, manage stakeholder relationships across teams, and build a high-performing team of email marketers
• With a deep understanding of marketing automation platforms like Marketo and CRM systems like Salesforce, you’ll drive lifecycle engagement and nurture campaigns that deliver measurable business results
• You're not just building campaigns—you’re building a team, a system, a scalable, metrics-crushing email empire
• And if anyone dares call email a “dead channel,” you’ll calmly hit them with a 14-slide deck of open rate trends, click-through stats, and a few lovingly annotated screenshots
• Own the global email marketing strategy, calendar, and execution across customer and partner audiences
• Build and lead a team of high-performing email marketers, fostering collaboration, accountability, and innovation
• Partner with cross-functional stakeholders to align email communications with broader marketing goals
• Lead the development, execution, and optimization of email programs including lifecycle, engagement, retention, and reactivation campaigns
• Ensure flawless execution across campaign planning, targeting, QA, and deployment
• Leverage Marketo and Salesforce to build scalable, automated programs with robust segmentation and personalization
• Monitor email performance, run A/B tests, and analyze data to optimize open rates, click-through rates, conversions, and ROI
• Drive email best practices including deliverability, compliance, accessibility, and brand consistency
• Collaborate with marketing operations to improve campaign infrastructure, lead management, and reporting
• Stay current on industry trends, tools, and regulations to keep our programs best-in-class