Senior Client Solutions Consultant, GFK

Salary not provided

Senior level

London

Office located in Central London

AI-powered market intelligence & consulting

Job no longer available

AI-powered market intelligence & consulting

1001+ employees

B2BArtificial IntelligenceEnterpriseMarket researchConsultingBusiness IntelligenceData Analysis

Job no longer available

Salary not provided

Senior level

London

Office located in Central London

1001+ employees

B2BArtificial IntelligenceEnterpriseMarket researchConsultingBusiness IntelligenceData Analysis

Company mission

To discover new pathways to sustainable growth for our clients, our people, and our planet.

Job

Company

Role

Who you are

Experience with designing, managing and delivering large-scale strategic brand equity insight programs
POV on how to translate insight into strategic and meaningful action in today's world
Passion for brands and communications
Commercially minded – shows an understanding of how the research will be used by the client to meet business goals
Business development skills, including understanding/translating client needs, designing approaches and proposal writing. Identify growth opportunities by collaborating with commercial teams across the business
Thought leadership – Evidence of a clear POV to support/generate thought leadership and content creation of how brands grow. Experience presenting at events, conferences or via webinars would be ideal
An ability to present to a range of client audiences
Must enjoy and have a passion for finding the real story and themes that are worthy of further investigation (working in collaboration and guiding project team members)
Experience with data analysis packages (SPSS, IBM Survey reporter or similar)
Interest in working across multiple sectors such as Telco, Tech and Durables, FMCG, Retail
Being a team player and positive role model is important - coaching and supporting to develop the team's skills further promoting a culture of development
Confidence – being able to put forward a point of view or debate a point and provide proof or evidence to support that view

What the job involves

The NIQ GfK Consumer & Marketing Insights (CMI) team is looking for a new Senior Client Solutions Consultant (Associate Director) specializing in brand equity research to join the team
This is a high-profile role where you need to demonstrate that you can lead client accounts - demonstrating experience designing and conducting research and delivering strategic story-led presentations across a range of industry sectors
This will require the Senior Client Solutions Consultant (Associate Director) to have strong account handling and client servicing skills in tandem with experience in building programs and outputs to address key business questions
The Senior Client Solutions Consultant (Associate Director)should have a proven track record in delivering brand equity research programs with real actionable insights to clients, have in-depth experience leading global and local brand studies and have a clear understanding and POV of how clients should improve their brand, products, positioning and targeting
Alongside this there is an expectation you will help support new business, working with the commercial teams to create & cost proposals to respond to new brand opportunities, both among existing and new clients
With a proven track record in delivering research programs this role will suit an Associate Director wanting to help clients in driving future decisions for their business

Salary benchmarks

Our take

GFK boasts a comprehensive suite of capabilities, including shopper behaviour tracking, emerging trend adaptation, total economic impact assessments and consultancy services. The company has continuously advanced and modernised its business model to remain a leading provider in today’s fast-paced, data-driven landscape.

A notable innovation from GFK is its decision support system, gfknewron, which aids in forecasting sales, setting prices and conducting scenario testing. This system exemplifies GFK’s commitment to providing advanced tools for data-driven decision-making.

In 2024, GFK sold its European Consumer Panel business to YouGov. This acquisition will allow YouGov to enhance its data capabilities and expand its market presence. Alongside this, GFK's successfully merged with NielsenIQ to poise themselves to create a global leader in consumer and retail data, accelerating GFK's growth and strengthening its market position.