Marketing Technology Manager, Strava

• In addition to technical expertise, the role requires excellent communication skills, proactivity, an ability to work independently, and the ability to prioritize tasks effectively to meet requirements according to set timelines
• At least five years of relevant professional experience
• Experience with marketing tech stack tools and integrations - CRM, Data platforms, Attribution, Experimentation, Marketing automation, and Analysis
• Experience with paid marketing and acquisition ecosystems - Google ads, Meta ads, Apple ads, ASO, and attribution platforms
• Strong analytical & problem-solving skills - Needs to navigate multiple systems to troubleshoot complex implementation challenges
• SQL - Medium to advanced proficiency for audience building, personalization, experimentation, and reporting
• Strong communication and collaboration skills - Ability to effectively link between technical and marketing partners across the organization

Desirable

• We are seeking an expert marketing and ad technology manager to join our Growth Marketing team
• Focusing on data and systems, this role supports our acquisition and retention teams through enablement across owned and paid marketing channels
• This unique technical role straddles marketing, product, engineering, data, and analytics, working closely with technical and non-technical collaborators across the company
• Work across a wide set of internal and 3rd party tools that enable full-funnel marketing programs across acquisition, activation, conversion, retention, re-activation, and re-targeting
• Develop impactful segmentation and personalization using Strava’s rich data
• Maintain actionable, accurate, and timely customer data across systems to ensure Strava users have a consistent experience across all channels
• Proactively find opportunities for innovation and improvement, growing marketing capabilities, and alignments across tools
• Collaborate with marketing, product, engineering, and analytics teams to identify problems and opportunities that support our business goals
• Assist with technical troubleshooting and experimentation
• Aid decision-making through ad-hoc analysis and reporting
• Demonstrating empathy for athletes and their experience while using Strava
• Maintaining clear documentation, democratizing knowledge, and empowering team members
• Taking ownership of your work and partnering with cross-functional peers to ensure data and systems are properly scoped and implemented
• Owning your work end-to-end and being accountable for the outcomes