Senior Marketing Artist, Zynga

• Experience in a similar role (2+ years minimum)
• Understanding and experience working with casual mobile games
• Advanced knowledge of key creative software (Adobe Creative Suite) - Photoshop, Illustrator and After Effects
• Advanced knowledge of design principles such as color theory, typography, visual hierarchy, and more
• Strong proficiency in motion design, with a keen eye for pacing, timing, and visual storytelling
• Proven expertise in motion graphics and 2D animation to create scroll-stopping video ads
• Solid understanding of UA advertising and user motivations across different networks; familiarity with mobile gaming trends
• Experience working on live projects or products
• Comfort, enthusiasm and curiosity to learn and engage with AI tools for generative video/animated content, automated workflows and more
• JIRA experience desirable but not essential
• Bachelor’s degree in Design, Multimedia, or related field preferred
• A portfolio of recent work demonstrating your skill and breadth of experience

Desirable

• We are seeking an outstanding and experienced artist for the role of a Senior Marketing Artist to join our Zynga Studio One Marketing Creative Team, where they will focus on the creation of engaging marketing assets across Zynga’s portfolio
• This artist can demonstrate a range of work highlighting their ability to build visually appealing content that entices and steers consumer behavior towards marketing goals
• The Senior Marketing Artist should be able to deliver high quality, engaging designs & videos across a variety of styles on tight deadlines, working closely with other Designers, Product Managers, Producers, and Art Leads
• You will be a key, hands-on figure in the overall design pipeline, collaborating with stakeholders to produce compelling content that engages audiences to install and play our mobile games worldwide
• Create new, original creatives, guided by feedback from the team and UA
• Use existing game art assets to create marketing materials, including display ads, game icons, screenshots, video ads, email campaigns, website visuals, and promotional content
• Identify new market trends and conduct creative analysis of competitor ads
• Work with the creative team to quickly conceptualize, implement, and iterate on compositions for deployment across digital marketing channels
• Take an active, hands-on role in helping to develop, maintain, and refine marketing art
• Help identify inconsistencies and opportunities for improvement within the creative process
• Be agile, take ownership of projects and responsibility quickly and efficiently to new demands, priorities or changes in direction
• Stay up-to-date with industry and Marketing trends along with emerging technologies that can continuously improve design skills and promote innovative ideas to the team