Marketing Manager, Appyway
£50-55k
1+ day a week in office
Kerbside management, mobility & parking solutions
Job no longer available
Kerbside management, mobility & parking solutions
21-100 employees
Job no longer available
£50-55k
1+ day a week in office
21-100 employees
Company mission
AppyWay is on a mission to make parking a truly forgettable experience. They understand how fragmented infrastructures and stand-alone solutions cause stress and hassle for the most mundane of daily tasks, like finding and paying for a parking space. They know there’s a better way of doing things so are building innovative and future-ready solutions from the bottom up, to improve the way parking is accessed and managed.
Role
Who you are
- Has proven experience in creating and managing a variety of content types, including blogs, case studies social media content, webinars, reports, eBooks, and/or video content
- Is proficient with B2C communications tools, particularly app-based communication platforms (e.g. Braze or similar)
- Has demonstrable experience working in a Software as a Service (SaaS) industry
- Writes excellent copy and has experience building marketing content for web pages (e.g. using Wordpress)
- Demonstrated ability in product copywriting for websites and proficiency in building web pages, preferably with experience in WordPress
- Has comprehensive knowledge of social media platforms, including LinkedIn, TikTok, and Instagram, with the ability to leverage each platform effectively
- Holds a working knowledge of SEO, Google Ads, Google Looker Studio, LinkedIn and Facebook Ads to optimise marketing strategies
- Is keen to get stuck in and collaborate - even better if you’re familiar with tools such as Figma and Asana for efficient project management and teamwork
- Can communicate confidently with a wide range of internal and external stakeholders, including senior business leaders
- Wants to change the status quo and is excited by our mission to decarbonise cities from the kerb up
- Previous experience marketing to governments and local authorities would be a plus!
- Is based in, or near, London and happy to work at least one day a week (Thursday) in our office near Covent Garden - with the option of working from the office more often if you want
What the job involves
- Sitting in the Commercial team, our marketing function plays a pivotal role in achieving our mission of decarbonising cities from the kerb up
- By crafting compelling campaigns that educate and inspire our target audience, the marketing function seeks to persuade local governments of the power of the kerbside in the fight to build greener cities and reduce carbon emissions
- In doing so, the marketing function plays a crucial role in the commercial growth of AppyWay, and the financial health of our business
- Collaborate closely with the CEO, CFO and Commercial Director to develop and implement comprehensive marketing strategies aligned with company objectives and budgets
- Direct line management and mentorship of our Digital Marketing Executive, providing guidance and support in their role
- Take the lead on public relations activities, including drafting press releases, and pitching stories to media outlets to enhance brand visibility and reputation
- Coordinate and manage AppyWay attendance at various events, such as conferences, exhibitions and speaking opportunities ensuring seamless execution and representation of the company
- Oversee the creation and execution of email campaigns, ensuring copy is compelling to engage target audiences effectively
- Provide marketing expertise to enhance potential fundraising efforts when necessary
- Contribute to internal communications and employer branding initiatives, ensuring alignment with company values and objectives
- Own the content, PR and social calendar ensuring a regular cadence of engaging news and thought leadership
- Collaborate with design agencies, providing creative briefs and overseeing the development of marketing assets such as social media content, event materials, videos, and animations
- Support the sales function by creating and maintaining collateral materials to facilitate sales efforts and drive business growth
- Own AppyWay’s brand guidelines to ensure that any external and internal messaging is consistent, appropriate and on brand at all times
Application process
- Stage one: A 30-minute virtual screening call with our People and Operations Manager
- Stage two: A 30-45 minute virtual competency interview with our Marketing Manager and/or our Commercial Director
- Final stage: An in-person presentation and cultural interview, allowing you to meet several members of the team including our CEO Dan Hubert and our Digital Marketing Executive (whom you’d be managing!)
Salary benchmarks
Our take
Dan Hubert founded AppyWay after a frustrating experience looking for parking whilst trying to attend a concert at the Royal Albert Hall. He originally started AppyParking, an app designed to show drivers where curbside parking was available, to reduce the average four days a year we spend looking for a parking spot.
To provide live parking data, AppyWay had to digitise old plan drawings, manually mapping out parking zones and working with councils. They are now the curators of London’s largest digital parking database. They realised the potential of curbside data and now also offer the most digitally advanced platform of accurate, standardised data, APIs and tools for smart kerbside management in the world.
Kerbs are crucial in creating smart cities with open spaces. AppyWay have partnered with local councils giving them access to essential curb data and allowing them to improve their cities in many ways. Also Appyway has been able to build partnerships that provide wider value to customers. The company has already partnered with Liberty Charge to integrate curbside management and EV charging management to provide charging point availability updates for their users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company benefits
- Equity: All employees receive share options after 6 months of employment. Simply put, when AppyWay does well, so do you.
- Flexible working: We operate a flexible working model to give our team the culture of belonging and inclusion, leading us to be more productive, agile and flexible as a company. Employees are able to work from home, from the office, or a combination of the two in agreement with their manager
- Work from Anywhere: We operate a ‘Work from Anywhere’ programme allowing more flexibility when it comes to working in a different country or city [up to a maximum of 15 days per quarter (some limitations to address time zone difficulties and regional entity laws apply)]
- Perkbox: Perkbox helps your purchases go further with hundreds of perks, discounts, and freebies from the biggest brands out there. Some of our team’s favourites include: weekly free cinema tickets & free coffee. Never pay full price again.
- Holiday: 25 days off plus bank holidays is standard. We also give you an extra day every year you work with us, up to a maximum of 3 years. It’s our little way of saying thanks
- Social: We’re a social bunch, and we hope you are too! We host regular social events and activities, run by our very own in-house Social Committee!
- Gym memberships: Leading a healthier lifestyle is hard enough without adding expensive gym fees into the mix. You can get huge savings at both leading gym chains and independent health clubs and you’ll pay either a significantly discounted joining fee or no fee at all
- Lunch & learn: Monthly knowledge-sharing sessions on a variety of topics from coding to public speaking, hosted by our in-house team of subject matter experts
- Pension: You can start saving towards your retirement with our contributory pension plan. When you contribute a minimum of 5%, AppyWay will contribute an additional 3% on top
Company HQ
Waterloo, London, UK
Leadership
Dan Hubert
(CEO)Masters degree in marketing and advertising from Central Saint Martins. 12 years experience as an 'Creative Art Director' at several global advertising companies including BBH London.
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