Director of Marketing, Discord
Ads
$300-337.5k
+ Equity
More information about location
Voice, video and text communication platform
Open for applications
Voice, video and text communication platform
1001+ employees
Open for applications
$300-337.5k
+ Equity
More information about location
1001+ employees
Company mission
Discord's mission is to help friends and communities come together to hang out and explore their interests.
Role
Who you are
- If you're a strategic leader who thrives in fast-paced, zero-to-scale environments, this is a unique opportunity to drive the growth of our advertising business and play a key role in shaping its long-term direction
- 12+ years of experience in product marketing, with at least 6 years in a leadership role leading ads products. Ideally experience in mobile performance or gaming advertising
- Deep understanding of the advertising space, including digital advertising ecosystems, ad tech platforms, and media buying strategies
- Exceptional communication and storytelling skills, with a track record of crafting narratives that drive measurable business outcomes
- Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up
- Experience managing significant marketing budgets and influencing C-level stakeholders
What the job involves
- We're looking for a founding Marketing Director to lead the marketing strategy for Discord’s advertising solutions
- In this role, you’ll set the vision and drive execution across both Product Marketing and Business Marketing, shaping how advertisers discover, understand, and adopt Ads on Discord
- You'll position our platform to win in a competitive, fast-evolving market—uniting cross-functional teams around a bold, cohesive strategy to establish Discord as a leading destination for innovative advertising
- You will partner closely with product, sales, data science and engineering to shape the product vision, drive adoption of our products, establish our narrative, and solidify our reputation as a leader in gaming and advertising
- Build and lead a high-performing team, fostering collaboration, excellence, and innovation
- Own the product marketing strategy for our advertising solutions, ensuring alignment with business objectives and market opportunities
- Partner with the executive team and product management to influence product vision, prioritize roadmaps, and shape the strategic direction of our portfolio
- Lead the go-to-market strategy for our ads portfolio, driving seamless collaboration across product, sales, engineering, and marketing teams
- Elevate Discord’s presence in the advertising industry by driving our content strategy, thought leadership, trade partnerships, and industry engagement
- Own the Sales enablement strategy—to ensure our Sales team is equipped with the insights, narratives, and materials they need to succeed
Our take
Discord is an industry giant in the chat app space. The free platform has rapidly become one of the most popular services in the sector since being founded in 2015. It counts over 150 million active users in 19 million communities, successfully expanding beyond its original focus on video game players to become a broader social networking app and public forum.
Discord's userbase has grown rapidly as remote work has become the norm and a new generation of internet users has come online, attracted to its youthful presentation and plethora of gaming and social tools. It has since fended off takeover bids from Microsoft and interest from other giants such as Amazon and Twitter, and has grown into a profitable company, funded by optional subscription fees and commissions from sales through the platform.
Discord’s remarkable growth, however, is not without obstacles. The company faces competition from deep-pocketed giants like Facebook, and regulatory concerns from those worried about the platform’s relatively light chat moderation. However, the company has the resources and expertise to adapt. For example, the acquisition of harassment detection software company Sentropy will go a long way towards placating the concerns of critics, as will the 2024 acquisition of teen app Gas used to give anonymous compliments to friends. All of these purchases are part of Discord's move to expand out of its mostly gaming-focused customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2021
$500m
SERIES H
Dec 2020
$100m
SERIES H
Total funding: $979.3m
Company benefits
- Comprehensive medical insurance including Health, Dental and Vision
- Mental health resources and quarterly wellness stipends
- 16+ paid holidays, 4 weeks of PTO + use-what-you-need sick days
- Paid parental leave (plus fertility, adoption and other family planning benefits)
- Flexible long-term work options (remote and hybrid)
- Volunteer time off
- A diverse slate of Employee Resource Groups
- Plus commuter contributions and other perks for office-based employees
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Jason Citron
(CEO)Started out as a programmer at Papaya Studio, Stormfront Studios and Doublefine Productions. Also founded OpenFeint, a global mobile social gaming company.
Worked as a Software Engineer at Casamba and then Kabam. Was Lead Software Engineer at GREE International, and founded social network Guildwork.com in 2009.
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