Lifecycle Marketing Associate, Outdoorsy
6 Month Contract-to-Hire
$75.00 – $80.00 per hour
More information about location
5 days a week in office
Online motorhome rental marketplace
Be an early applicant
Online motorhome rental marketplace
201-500 employees
Be an early applicant
$75.00 – $80.00 per hour
More information about location
5 days a week in office
201-500 employees
Company mission
To unlock access to amazing new road trips, adventures, and experiences in the outdoors.
Role
Who you are
- The ideal candidate has prior experience in Insurtech or Fintech, and is a technical lifecycle marketer who can move seamlessly between high-level journey mapping, technical campaign production, and persuasive copywriting
- Experience: 2–4 years of experience in lifecycle marketing, CRM, or marketing automation
- Industry Background: Prior experience in Insurtech or Fintech is highly preferred, with an understanding of the regulatory nuances of insurance communications
- AI Proficiency: Intermediate level aptitude with AI tooling including Gemini, prior experience working for companies or clients utilizing AI (e.g. Jasper)
- Tech Stack: Expert-level knowledge of Customer.io and Attentive (or similar sophisticated ESP/SMS tools like Braze or Klaviyo)
- Analytical Mindset: Proven track record of running A/B tests and using data to inform lifecycle logic
- Technical Literacy: Ability to speak "product" and "engineering". You should be comfortable discussing event triggers, APIs, and data schemas
- Adaptability: Comfortable working in a fast-paced environment with a "contract-to-hire" mindset, showing the initiative required for a full-time role
What the job involves
- We are looking for a data-driven and creative Lifecycle Marketing Associate to join our team on a contract basis
- You will be the primary engine behind our lifecycle program, managing a complex ecosystem of 30+ automated journeys and recurring blast communications
- This role is unique in its breadth: you will support two of our products on an 80/20 split, focusing primarily on Roamly and Wheelbase
- Platform Administration: Act as an admin for Customer.io (Email & Push) and Attentive (SMS), ensuring deliverability and platform health
- Journey Management: Own the logic, content, and performance of 30+ automated lifecycle journeys. You will be responsible for developing net-new content and optimizing existing logic to drive retention and conversion
- Strategic Mapping: Document and maintain a comprehensive Customer Journey Map. You will chart every touchpoint, from sales and service to portal notifications, ensuring a cohesive experience during hand-offs between Roamly and Wheelbase
- Product & Engineering Collaboration: Partner with the product team to audit existing events and define requirements for net-new event creation to trigger sophisticated automations
- Campaign Execution: Manage a holistic calendar of blast communications (Email/SMS). You will handle everything from audience segmentation to content development
- Testing & Optimization: Maintain an A/B testing roadmap across all channels to constantly improve open rates, CTRs, and conversion metrics
- Copywriting: Draft compelling copy for all emails, SMS, and push notifications with the ability to switch between multiple brand voices, targeting unique customer personas
- Compliance & Support: Serve as the point person for legal/compliance requests and handle ad-hoc service requests from agents (e.g., manual unsubscribes, journey hotfixes, and timestamp audits)
- Cross-Brand Synergy: Collaborate closely with the Outdoorsy lifecycle team to develop Roamly upsell content specifically for the Marketplace host audience
- Key Performance Indicators (KPIs):
- Primary:
- Automated email journeys refreshed with new creative and copy
- New automated email journeys developed
- Monthly blast campaigns planned and deployed
- Creation of journey mapping documents
- AB tests executed quarterly
- Secondary:
- Development of engagement and conversion benchmarks
- Engagement metrics improved (open rate, click rate, conversion rate)
- 6-Month Contract-to-Hire
- Join a company in its early stages and help build its foundation for success
Our take
Outdoorsy is an online portal providing RVs and camper vans for hire on a peer-to-peer basis. The platform is attempting to do to RVs what Airbnb did to hotels: revolutionize the market using the sharing economy. Outdoorsy estimates that around 97% of recreational vehicles remain idle during the year, so it provides owners with a way to make some additional income from them when they are not in use.
In addition to its RV rental and outdoor travel marketplace, Outdoorsy also operates in the insurtech space. Its "Roamly" business is designed to provide digital insurance products for RV owners and travellers, tackling the problem with insurer contracts excluding commercial use, which could deter listings on the Outdoorsy platform. Travellers then benefit from renting vehicles with insurance included, simplifying their rental experience.
As holidayers turn away from more rigid hotel options and towards outdoor alternatives, Outdoorsy has delivered over 200,000 trips to consumers. Serving a range of demographics and remaining well-reviewed, the company is in a good position to grow into the future, especially into Europe, as it capitalises on a stunning benchmark of $3 billion in sales.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Opportunity to help build company from early stage
- Competitive salary
- Equity in one of the world's fastest growing companies
- Comprehensive health and welfare benefits
- 401(k) Match
- Flexible PTO
- Annual RV rentals - we believe in balance and taking the time to nourish mind, body, and soul
Company HQ
North Side, Austin, TX
Leadership
Jeff Cavins
(CEO & Co-Founder)Having served as CEO of CSI Digital for over 7 years, they worked as SVP of North America and CEO of Loudeye for 6 years. They left their position as CEO of Fuze Box in November 2013 to found Outdoorsy in October 2014. Founded Roamly in 2020.
Jennifer Young
(CMO & Co-Founder)They spent over 4 years as an Account Director before working at RMG Connect and Managing Director of JWT. They co-founded Another Blank Page in 2013, leaving after a year to co-found Outdoorsy.
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