Director of Marketing, Authenticx
More information about location
Healthcare conversation intelligence software
Job no longer available
Healthcare conversation intelligence software
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To help humans understand humans.
Role
Who you are
- This is a hands-on leadership role requiring a deep understanding of full-funnel B2B SaaS marketing and a proven track record of building pipeline that converts to revenue
- The ideal candidate is both a strategic leader and tactical operator—someone who has scaled marketing programs in fast-paced environments and knows how to balance brand building with direct revenue contribution
- 8+ years of progressive experience in B2B marketing, with a strong emphasis on SaaS and demand generation
- Proven experience leading and scaling marketing teams, ideally in high-growth environments
- Demonstrated success driving marketing-sourced and influenced pipeline growth
- Deep understanding of marketing fundamentals, including inbound/outbound strategies, lead nurturing, ABM, content strategy, brand development, and digital marketing
- Experience reporting directly to a CRO or other executive leader, with fluency in pipeline metrics and revenue impact
- Strong command of marketing technology platforms, including HubSpot, Google Analytics, and advertising tools
- Excellent leadership, coaching, and communication skills
- Analytical mindset with the ability to translate data into actionable insights
- Startup mentality—comfortable working in a fast-paced environment and rolling up your sleeves when needed
What the job involves
- As the Director of Marketing, you will serve as the head of our marketing function and play a pivotal role in accelerating our growth strategy
- Reporting directly to the Chief Revenue Officer (CRO), you will lead and develop our growing marketing team, which includes demand generation, events, brand, content, and design functions
- You will be responsible for setting the strategic vision for marketing, optimizing our brand presence, driving high-quality lead generation, and ensuring tight alignment with Sales to convert marketing efforts into measurable pipeline growth
- Set and execute the comprehensive marketing strategy, aligned with company revenue goals and growth targets
- Lead, coach, and develop a high-performing marketing team across demand generation, events, brand, content, and design
- Partner closely with Sales, RevOps, and executive leadership to align marketing initiatives with pipeline and revenue goals
- Own the marketing-sourced and influenced pipeline targets, with clear accountability for marketing’s contribution to revenue
- Oversee integrated campaigns that span digital, content, events, ABM, and brand, ensuring performance at every stage of the funnel
- Optimize the marketing tech stack (HubSpot, Salesforce, Google Analytics, etc.) for scalability, automation, and insights
- Drive brand consistency and growth, ensuring Authenticx is positioned as a trusted thought leader in healthcare
- Establish clear KPIs and implement regular reporting on marketing performance, campaign ROI, and pipeline attribution
- Manage the marketing budget effectively to balance short-term pipeline growth with long-term brand investment
- Foster a culture of curiosity, collaboration, experimentation, and accountability within the team
- High-growth SaaS startup solving real problems in healthcare with innovative AI technology
- Opportunity to lead and shape the marketing function as a key member of the revenue leadership team
Our take
Authenticx delivers a "humanizing" conversational intelligence platform for healthcare, that analyzes millions of customer interactions to surface transformational opportunities in the industry. The platform works across voice, chat, and email data to reveal hidden barriers, motivators, and strategies, so organizations can make data-backed decisions on how to improve.
The value of its offering is clear and demonstrated by significant growth, and an expanding customer base that includes top global pharmaceutical companies. As the global healthcare automation market continues to get larger, Authenticx is in a good position to see further success as it carves out a considerable share of the space.
Building on this growth, Authenticx is now pushing deeper into day-to-day healthcare options. With its Salesforce AppExchange integration, Authenticx brings real-time AI guidance, summaries, and conversation context directly into agent workflows, helping teams respond faster and more consistently in complex patient interactions. Making insights easier to act on in the moment, improving both efficiency and patient experience.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jan 2023
$20m
SERIES B
Jun 2021
$7.5m
SERIES A
Total funding: $28.3m
Company benefits
- Medical, dental, and vision insurance
- 401k
- Flexible PTO
- Paid parental leave
- Employer-paid Disability insurance
- Employer-paid Life insurance
- Flexible hours & environment
- Remote work opportunities
Company HQ
Keystone at the Crossing, Indianapolis, IN
Leadership
Amy Brown
(Founder & CEO)Former COO of Seven Corners and CenterFirst Consulting. Previous VP of Government Programs at Advantage Health Solutions and Executive Director of the Indiana Medicaid Program at Schaller Anderson.
Kip Zurcher
(CFO)Prior to joining Authenticx in 2020, Kip was the CFO at Seven Corners and Algaeon. They also spent 3 years at Aprimo as the Global Finance Director.
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