Senior Copywriter, Later
$110-130k
Social media marketing scheduling platform
Posted today
Social media marketing scheduling platform
1001+ employees
Posted today
$110-130k
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 6+ years of proven experience as a copywriter with focus on conversion-driven content
- Demonstrated experience owning large-scale, multi-channel copy projects from strategy through execution
- Deep understanding of marketing funnel dynamics and experience writing copy that drives customer conversion
- Strong SEO knowledge with ability to balance keyword optimization with brand voice
- Excellent project management and organizational skills, with experience using collaborative tools like Asana and Notion
- Portfolio demonstrating creative problem-solving and measurable results
- Experience and comfort operating in fast-paced, dynamic environments
- Background in B2B SaaS, marketing technology, or agency environments strongly preferred
- Passion for social media, influencer marketing, and the creator economy
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- Reporting to the Executive Creative Director, the Senior Copywriter will lead copy strategy and execution across Later's marketing initiatives, driving brand awareness and conversion through compelling, strategic copywriting. Partnering with our Creative team, you alongside another Senior Copywriter will support all copywriting needs at Later, creating conversion-focused messaging that resonates with our enterprise B2C brand and agency audiences. This role requires a critical thinker with deep expertise in multi-channel copywriting and proven experience driving measurable results through creative content in the social media and influencer marketing space
- Creative Leadership & Content Strategy:
- Develop compelling, conversion-focused copy for multi-channel campaigns including email, landing pages, ad copy, social content, and product marketing materials—from conception to completion
- Partner with our SEO team to apply SEO best practices across applicable messaging while maintaining brand voice and consistency
- Collaborate with designers, product marketers, demand generation team, and cross-functional partners to create integrated campaigns
- Edit and refine copy for grammar and accuracy, clarity, tone, and alignment with project objectives
- Brand Voice & Product Expertise:
- Master and consistently apply Later's brand voice, style guide, and messaging frameworks across all copy
- Develop deep product knowledge across Later's entire software platform and service offerings, staying current on feature launches and updates
- Ensure all copy accurately represents product capabilities and value propositions for enterprise audiences
- Contribute to the evolution and refinement of Later's brand identity and messaging strategy
- Strategic Project Management:
- Interpret creative briefs to understand project requirements and deliver copy that meets objectives and deadlines
- Manage multiple copy projects simultaneously, prioritizing tasks to maintain quality and timeline adherence
- Partner with SEO team to incorporate keyword strategy and optimization tactics that maximize performance
- Present copy concepts and rationale to stakeholders, incorporating feedback while maintaining strategic direction
- Performance Optimization & Analysis:
- Use data and analytics to evaluate copy performance and make informed optimization decisions
- Design A/B tests on copy variations to improve conversion rates and engagement
- Analyze campaign performance metrics to identify successful messaging and areas for improvement
- Stay current on industry trends, competitor strategies, and emerging copywriting best practices
- Process Innovation & Efficiency:
- Continuously seek opportunities to enhance copy processes and workflow efficiency
- Contribute to the development of copy templates, guidelines, and best practices for the broader team
- Identify creative inspiration from industry leaders and innovative brands across key verticals, including retail and ecommerce, fashion and beauty, food and beverage
- Actively brainstorm new approaches to bring Later's brand voice to life across channels
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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