Technical Account Manager, Demandbase
$70-100k
Go-To-Market engagement & marketing software
Open for applications
Go-To-Market engagement & marketing software
501-1000 employees
Open for applications
$70-100k
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- Minimum of 4 years of experience in a technical, agency or marketing operations role
- Solid understanding of CRM and Marketing Automation solutions
- Experience articulating complex technical topics, diplomatically addressing customer concerns, while providing consistent and high levels of customer satisfaction and retention in a fast-paced environment
- Proven ability to provide a quick resolution to problems
- Excellent presentation skills
- Project Management / PMP skills preferred by not required
- At least 3 years consulting experience integrating Sales and Marketing technology including all of the following:
- SFDC, Microsoft Dynamics, HubSpot CRM, or other B2B Customer Relationship Management (CRM) applications
- Experience in the area of Salesforce automation (SFA), Lead Management and Marketing
- Marketo, Pardot, Hubspot, Eloqua, or related B2B focused Marketing Automation Systems (MAS)
- Experience with marketing automation, lead scoring, lead nurturing and campaigns automation
- Previous Technical Account Manager or Solutions/Sales Engineering experience is preferred
What the job involves
- We are looking for an enthusiastic, customer success driven Technical Account Manager (TAM) who will be a technical product expert navigating customers' hands-on tasks to help drive outcomes and implement strategic vision
- Working closely with our customers and internal teams from Sales, Product Development, and Customer Success, you will develop solutions within current Demandbase products to meet customers’ needs
- You’ll be responsible for listening to customer challenges and gathering customer requirements in order to enable our customers to better utilize the Demandbase suite of products with success
- We’re looking for candidates with excellent project management skills, technical acumen and strong knowledge and experience across the following B2B related applications:
- SFDC, Microsoft Dynamics, HubSpot CRM, or other B2B Customer Relationship Management (CRM) applications
- Marketo, Pardot, Hubspot, Eloqua, or related B2B focused Marketing Automation Systems (MAS)
- Focus in the area of Salesforce automation (SFA), Lead Management and Marketing
- Focus on marketing automation, lead scoring, lead nurturing and campaigns automation
- The goal of the TAM practice is to deepen adoption, be an extension of the customer team, develop relationships with customers, drive outcomes and improve results
- What you’ll be doing:
- As part of our Professional Services Team, you will be responsible for helping drive customer satisfaction, adoption, and renewals
- This will require you to:
- Partner closely with the customer account team (Account Executive, Growth Account Director and Customer Success Manager) to drive and strengthen the customer relationship
- Provide understanding of Demandbase One Platform and how it integrates into the overall B2B marketing tech stack
- Assist customers with business and technical requirement definition through subject matter expertise
- Provide hands on assistance within the platform to ensure customers are set up with best practice recommendations
- Lead customer calls and discussions, and provide meeting agendas
- Collaborate with customer to define positive business outcomes and become integral part of their team’s success
- Manage a diverse portfolio of customers within a variety of industries at different levels of sophistication
- Leverage experience to manage client expectations, provide valuable insight and deliver top notch client service
- Proactively manage client projects and expectations while delivering exemplary customer service
- Meet or exceed the customer’s expectations of knowledge and professionalism
- Provide technical consultations for architecture integration and service optimization
- Manage technical feature requests and requirements that are key to the customer’s success and process workflow
- Develop a trusted- technical advisor relationship with customers and provide recommendations based on the Demandbase solution to address their business needs
- Have experience & knowledge in campaign management, B2B advertising, and best practices of account-based marketing strategy
- Become an expert on all Demandbase products and have a thorough working knowledge of partner technologies that customers leverage in their ABM/MarTech stack
- Supporting customer office hours and internal enablement as needed
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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