Product Marketing Manager, Wayve

• Proven expertise in strategic positioning, value proposition development, and product marketing, specifically within the automotive industry
• Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth, especially within complex, technical sales cycles
• Exceptional collaboration, communication, and project management skills with a keen eye for detail
• Demonstrated ability to prioritize and multitask effectively, especially when working with cross-functional teams, including technical engineering groups and senior leadership
• Resilient and optimistic when faced with challenges—able to view setbacks as opportunities for growth, while maintaining focus on long-term objectives
• Outstanding writing, editing, and content development skills with the ability to translate complex technical concepts into clear, compelling messaging tailored to a customer-focused audience

Desirable

• We are seeking an experienced and results-driven Product Marketing Manager to lead the strategic positioning of Wayve's Embodied AI software products for OEMs.
• You will develop and execute a global product marketing strategy to drive demand, awareness, and positive perception of our automotive products.
• Your work will inform/educate automotive OEMs, Tier 1 providers, and SoC and systems architects about our products and establish Wayve as a leading AI developer for assisted and automated driving
• As the Product Marketing Manager, you will work across core teams, including Product & Strategy, Technical Business Development, Automotive, and Marketing, to create compelling narratives that showcase Wayve’s unique value proposition.
• You will play a key role in developing marketing materials that will educate automotive OEMs, Tier 1 suppliers, and SoC and systems architects about our AI technology and establish Wayve as a leader in the future of driving automation
• We’re looking for a strategic thinker with exceptional communication skills to elevate Wayve’s market presence and help transform the automotive industry
• Product Marketing Strategy:
• Develop and implement a global product marketing strategy that positions Wayve as a leading developer of Automotive AI, highlighting our Embodied AI software as the key enabler for OEMs transitioning to advanced assisted and automated driving
• Craft a compelling product narrative that differentiates Wayve in a competitive market, showcasing how our technology enables L2+, L3, and L4 automation via Embodied AI
• Define clear value propositions for Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector
• Monitor and analyze market trends and competitive product offerings, particularly in ADAS and Automated Driving technologies, to inform product positioning and marketing strategies
• Campaign Development:
• Create and execute integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers, establishing a competitive edge in the market
• Lead the development of content and promotional materials that build trust in AI-driven driving automation and drive consumer interest
• Manage and track all product-related marketing activities, including website content, digital campaigns, product blogs, thought-leadership initiatives, co-marketing efforts with partners, and industry events
• Support Pipeline Growth:
• Develop marketing strategies that increase brand visibility and product awareness, generate leads, and support market expansion
• Collaborate with the Automotive and Technical BD teams to create sales enablement materials (e.g., presentations, competitive analysis, demos, and targeted campaigns) to support their customer engagments
• Cross-Functional Collaboration:
• Work closely with Engineering, Product Management, and Business Development to translate complex technical details about our Embodied AI products into compelling, customer-friendly messaging
• Develop internal training and product knowledge resources to ensure teams across the company understand our products’ value propositions and how they solve critical industry challenges