Director of Paid Growth Marketing, Talkiatry
$200-250k
+ Up to a 15% performance bonus
Personalized mental healthcare provider
Job no longer available
Personalized mental healthcare provider
501-1000 employees
Job no longer available
$200-250k
+ Up to a 15% performance bonus
501-1000 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- 8–10+ years leading revenue-driving paid B2C acquisition programs, with direct accountability for CAC and acquisition volume targets
- Experience allocating significant paid budgets across in-house digital channels (e.g., Meta, Google, TikTok, Affiliate) and integrating agency-supported offline channels (e.g., CTV, podcasts) into a unified portfolio strategy
- Strong forecasting discipline, with experience building bottom-up acquisition models to inform annual planning, including sizing opportunities, modeling tradeoffs, and refining recommendations through cross-functional feedback
- Experience operating in multi-method measurement environments (e.g., attribution + MMM + incrementality) and making confident budget recommendations under imperfect signals
- Deep, hands-on analytical fluency; you build and manipulate models in Google Sheets/Excel, work directly in BI tools, and use SQL (or similar querying tools) to interrogate and pressure-test performance data
- A demonstrated ability to incubate and scale new growth vectors, advocating for high-conviction ideas and integrating successful pilots into the core media mix
- A track record of designing and operationalizing creative testing roadmaps across ads and landing pages, integrating creators strategically, and tying creative strategy directly to measurable performance outcomes
- Strong executive communication skills with the ability to clearly articulate and defend investment recommendations
- Demonstrated ability to build and develop high-performing teams
- Bonus: Deep hands-on experience running offline channels (e.g., TV, audio, OOH)
What the job involves
- Talkiatry is seeking a Director of Paid Growth Marketing to scale and evolve our paid patient acquisition engine
- This leader will drive efficient performance today while building the systems, forecasting discipline, creative rigor, and channel diversification that power our next stage of growth
- This is not a pure optimization role
- You will operate as both operator and strategic owner of our paid growth engine, scaling what works, rigorously evaluating and launching new initiatives, and strengthening the paid growth function as the business grows
- You will be accountable for performance against CAC and acquisition volume targets at significant and growing scale, and help shape how we allocate paid investment across digital and offline channels as the business scales
- CAC is an increasingly critical driver of company-level growth planning and executive decision-making, and this role will play a central part in shaping that strategy
- This role offers meaningful ownership and influence within a high-growth healthcare company, with the opportunity to expand scope over time as the function scales
- Own and manage the paid investment strategy against CAC, bookings, and visit volume goals
- Build rigorous weekly and monthly forecasts and pacing models, and develop bottom-up acquisition models that inform annual planning in partnership with Business Ops & Finance
- Translate annual growth targets into a forward-looking acquisition roadmap, modeling investment needs, channel expansion, and expected efficiency curves over the next 12–18 months
- Evaluate marginal efficiency and incremental return across the portfolio, allocating a dedicated portion of budget toward structured experimentation and high-impact growth initiatives
- Proactively present clear investment recommendations with explicit assumptions, tradeoffs, and risk mitigation plans
- Own the full paid portfolio across in-house digital channels (Meta, Google, TikTok, Reddit, Affiliate, Zocdoc) and agency-supported offline channels (Podcasts, CTV), ensuring a unified investment strategy across both
- Integrate emerging offline channels into core planning and forecasting, bringing more strategic ownership in-house while partnering with agencies for execution and scale
- Identify, size, and advocate for new acquisition opportunities across new channels and emerging platform surfaces. Build clear business cases, integrate successful pilots into the core mix, and take calculated, defensible risks while scaling proven levers
- Design and operationalize structured testing roadmaps across ads, landing pages, audiences, and creator-driven content
- Integrate creators strategically into the paid mix with repeatable systems for sourcing, briefing, testing, and scaling high-performing content
- Partner closely with Brand and Creative to ensure sustained messaging iteration and performance lift
- Synthesize insights across attribution, incrementality testing, media mix modeling, and platform-level data to inform portfolio investment decisions, taking clear, defensible positions even when signals are imperfect or directional
- Translate complex performance data into clear, executive-ready recommendations for senior leadership
- Lead, grow, and develop a high-performing paid team, building systems and processes that scale with the business
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and has substantial funding to its name. Notably, it claimed an oversubscribed Series D in 2026, positioning Talkiatry for future success and innovation in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2026
$210m
SERIES D
Jun 2024
$65m
SERIES C
Total funding: $408m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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