Lead Analyst, Homebase
Marketing
CA$127.9-150.5k
Offers Equity
Employee scheduling software for small businesses
Be an early applicant
Employee scheduling software for small businesses
1001+ employees
Be an early applicant
CA$127.9-150.5k
Offers Equity
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:
- 5–8 years of experience in marketing analytics, growth analytics, or data science with measurable business impact; at least 2 years at a senior or lead level
- Deep hands-on experience with advanced paid media measurement — geo holdout testing, synthetic control methods, incrementality analysis, or similar causal inference approaches. This is the core differentiator for this role
- Strong working knowledge of attribution modeling — multi-touch, data-driven, and the tradeoffs between them — with experience actually rebuilding or challenging an existing attribution setup
- Advanced SQL and experience with modern analytics stacks (dbt, Databricks/Snowflake, Looker, or equivalent)
- Proficiency in Python (or AI-assisted Python) for experiment design, causal inference, and statistical modeling
- Demonstrated experience with web analytics and CRO — event tracking, funnel instrumentation, conversion analysis (GA4, Segment, or similar)
- Experience partnering across Marketing (CMO/channel leads), Growth, RevOps, and technical teams (Engineering, Data Engineering) in a high-velocity tech or growth environment; SaaS or subscription background is a plus but not required
- Exceptional communication and storytelling — able to explain a synthetic control experiment to a Head of Growth or channel manager and make it decision-ready
- Demonstrated AI fluency — using AI to accelerate analysis, automate recurring workflows, and extend analytical capability
- Self-starter mindset with strong ownership instincts; comfortable operating in ambiguity and setting the agenda rather than waiting for one
- 💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!
What the job involves
- We’re looking for a Marketing Analyst who owns how Homebase measures and optimizes the full acquisition engine — from the first web visit to a paying customer
- You’ll be the analytical authority on paid media effectiveness, attribution, web conversion, and organic performance, bringing rigor and clarity to decisions that directly shape where we spend, what we test, and how we grow
- This isn’t a basic reporting or BI role
- You’ll design and run advanced causal measurement frameworks (geo holdout tests, synthetic control experiments) to cut through attribution noise, build the infrastructure that makes marketing measurement trustworthy at scale, and act as a strategic thought partner to Marketing, Growth, RevOps, and Finance leadership
- If you’re energized by hard measurement problems, love building things that last, and want real ownership over how a growth business learns — this role is built for you
- Own paid media measurement end-to-end — go beyond platform-reported ROAS to design and execute geo holdout tests, synthetic control experiments, and incrementality frameworks that give leadership a true signal on what’s actually driving growth
- Lead attribution strategy — evaluate, implement, and maintain multi-touch and algorithmic attribution models that connect marketing spend to pipeline and closed revenue; surface where credit is being mis-assigned and what that means for budget allocation
- Drive CRO and web analytics — partner with Marketing and Growth to instrument, analyze, and improve the website funnel; define what’s being measured, ensure tracking integrity, and identify the highest-leverage conversion opportunities
- Build the organic measurement framework — own SEO and content analytics, connecting organic traffic trends to acquisition outcomes and helping the team prioritize based on actual business impact
- Support Lifecycle analytics — partner with the lifecycle team on measurement for email, push, and engagement programs; provide analytical support on segmentation and campaign performance without owning the roadmap
- Partner with Engineering and Data Engineering on measurement architecture — define tracking requirements, co-design event schemas, and ensure the data infrastructure underpinning marketing analytics is reliable, scalable, and built right the first time
- Build scalable, self-serve marketing analytics tools — dashboards, models, and metric layers that the CMO, Head of Growth, channel managers, RevOps, and Finance can trust and use independently without ad hoc requests
- Translate complex measurement into clear decisions — turn geo test results, attribution shifts, and funnel findings into concise, exec-ready narratives that influence spend decisions, headcount planning, and GTM strategy
- Champion AI-assisted workflows — automate recurring reporting, accelerate analysis turnaround, and raise the measurement bar across the marketing org
- Ensure instrumentation integrity — partner with data engineering and marketing ops to define tracking requirements for new campaigns, channels, and funnels before they launch, not after
Application process
- What to Expect During the Interview Process:
- Meet the Talent Acquisition team, Kaitlyn S
- Meet the Hiring Manager, Vlad A
- Participate in a Talent Showcase
- Meet with Cross-functional Stakeholders
- Meet with the CMO, Katie D
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Group health benefits coverage
- Group RRSP with employer match + TFSA
- Snacks + lunch on us at hub offices
- MasterClass at Work for ongoing learning
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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