Product Marketing Lead, Ra
£40-55k
3+ days a week in office
Electronic music community
Be an early applicant
Electronic music community
201-500 employees
Be an early applicant
£40-55k
3+ days a week in office
201-500 employees
Company mission
To bring together the world's electronic music communities.
Role
Who you are
- 3+ years of experience in B2B product marketing, preferably at a tech, SaaS, or marketplace business
- Experience leading the go-to-market strategy for an entirely new product or venture, from positioning and messaging to launch execution and early-stage adoption
- Comfortable working closely with product teams on discovery efforts, gathering user insights, and translating feedback into marketing strategies that drive engagement and retention
- Proven track record of executing successful product or campaign launches with cross-departmental alignment
- Strong ability to tailor communications and messaging for different audiences
- Experience with analytics platforms (e.g., Google Analytics, Mixpanel) to track and optimise engagement strategies
- Experience with marketing automation platforms (e.g., HubSpot, Iterable) would be an advantage
- Experience with Webflow would be advantageous
- Excellent project management skills with the ability to work collaboratively across teams
- A deep understanding of the electronic music ecosystem, including key players, industry trends, and audience behaviour
- Self-motivated, goal-oriented, and comfortable working independently
- Strong analytical skills with the ability to measure and optimise the impact of product marketing initiatives
- A deep understanding of the electronic music ecosystem, including key industry players, competitors, industry trends, and audience behaviour, is essential for success in this role
What the job involves
- As RA Pro continues to evolve, we are looking for a Product Marketing Lead who can shape how we position and communicate our products
- You will be responsible for crafting and executing strategies and initiatives that drive adoption and engagement, ensuring seamless collaboration between product, design, revenue, and data teams to align on positioning, messaging, and go-to-market execution
- Own and execute the RA Pro marketing strategy, ensuring alignment with business goals
- Develop and refine RA Pro’s core messaging and positioning based on user research, customer insights, and competitive analysis, ensuring consistency across all marketing channels
- Define and execute go-to-market strategies for new product features and updates, collaborating with product, design, and revenue teams to drive adoption and engagement
- Work closely with the product design team to analyse customer behaviour and identify opportunities for growth
- Work cross-functionally to execute product release strategies
- Collaborate with the revenue team to create compelling sales and marketing collateral
- Own and optimise B2B lifecycle marketing initiatives, including onboarding campaigns, feature adoption strategies, and upsell opportunities
- Track key product marketing metrics, measure the success of campaigns, and continuously optimise strategies based on data-driven insights
- Develop digital and IRL events as part of promotional activities
Salary benchmarks
Our take
Resident Advisor (RA) is the world's largest electronic music community, connecting 50M fans with 200,000 artists and promoters, as well as the world's most prominent events and brands. The platform is one of the most trusted editorial voices in electronic music, as well as the industry's leading ticketing platform.
The company's editorial content is renowned for its integrity and insight, providing fans with up-to-date news, in-depth features, and authoritative reviews. While its ticketing platform is equally trusted, facilitating seamless access to events worldwide and enhancing the overall experience for both attendees and organisers.
RA's commitment to the electronic music community is evident in its continuous innovation and dedication to quality. By integrating advanced technology with a genuine love for music, RA not only connects fans and artists but also supports the industry's growth and evolution.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Oct 2020
$1.1m
GRANT
Total funding: $1.1m
Company values
- Electronic music is art
- We champion the progressive values that underpin electronic music
- We advocate for a more inclusive and equitable electronic music community
- We honour the past, present and future of electronic music
- We use innovation to empower the community
- We choose honesty over gain and purpose over profit
- We're always front left
Company HQ
London, UK
Leadership
Nick Sabine
(Co-Founder)Co-founded Resident Advisor in 2001 and served as the Co-CEO for 19 years before stepping down to act as an Active Board Member.
Paul Clement
(Co-Founder)Previously an IADAS Executive Member at The Webby Awards. They also worked as a Developer at de-construct and Massive Interactive.
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