Senior Vice President of Product, Rocket Lawyer

• The ideal candidate possesses deep experience in PLG, and subscription-based / marketplace business models across both consumer and SMB markets
• The candidate must have a proven ability to leverage customer insights to create compelling experiences that accelerate user acquisition, upsell, and long-term retention
• 15+ years of progressive product management experience, including 8+ years in executive leadership roles, with at least 5 years leading product teams through large-scale transformation
• Demonstrated success in driving strategy, adoption, and performance within high-growth, subscription-based businesses (Consumer and SMB)
• Proven track record of delivering measurable, material growth in customer acquisition, expansion, and retention
• Extensive experience managing product portfolios that include both established, legacy systems and new platform innovations
• Strong understanding of AI-enabled products, data-driven decision-making, and modern product development practices
• Exceptional leadership, communication, and stakeholder-management abilities at the executive level
• Deep business acumen with the ability to connect customer needs, product capabilities, and financial outcomes
• Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Desirable

• The Senior Vice President of Product is the strategic and operational leader responsible for defining our product vision, accelerating market adoption, and delivering exceptional business performance
• This role will help drive the transition of our trusted legacy platform to our next-generation AI experiences, ensuring a modern, intuitive UX for our entire ecosystem - from the SMBs and families Rocket Lawyer serves to the legal professionals who support them
• This leader will be instrumental in bringing clarity, cohesion, and disciplined execution to a fast-moving, cross-functional organization
• Strategic Vision & Execution:
• Define, articulate, and relentlessly champion an ambitious, long-term product strategy
• Leverage the Product Operating Model to deliver a product roadmap focused on innovative, AI-led experiences that drive value across the entire product lifecycle while simultaneously optimizing the current platform
• Lead the harmonization of legacy platform features and new AI-driven products into a single, intuitive, customer experience
• Build partner facing solutions that support new member acquisition
• Cultivate an innovative product culture that skillfully balances speed, agility, and disciplined prioritization
• Growth & Business Performance:
• Own the Product-Led Growth (PLG) experiences designed to engage, upsell, and retain all customer segments
• Own product-driven revenue drivers, including activation, engagement, conversion and retention
• Partner closely with Growth, Operations, and Finance on pricing, packaging, and go-to-market strategies to maximize new member growth, retention, and Customer Lifetime Value (LTV)
• Instill a culture of operational rigor for roadmap planning and delivery (focusing on speed, consistency, quality, and customer-informed decisions). Own scoping and resource planning
• Oversee product migrations, transitions, and adoption strategies to minimize friction and maximize customer value realization
• Leadership & Customer Focus:
• Build, mentor, and scale a high-performing Product organization, including Product Managers, Design, and Product Operations
• Create strong alignment across Product, Engineering, Data, Growth, and Operations to ensure coordinated, high-velocity execution
• Serve as a senior executive voice across the company, influencing strategy and effectively representing the product direction to internal and external stakeholders
• Direct qualitative and quantitative UX research and customer surveys to ground all product experience decisions in a deep understanding of customer needs, barriers, and motivations
• What Success Looks Like:
• Achieving a unified and cohesive product experience that accelerates customer value and simplifies migration from legacy to AI-powered experiences
• Material growth in subscription acquisition, expansion, retention, and overall Customer Lifetime Value (LTV)
• A measurable lift in adoption and revenue contribution from new AI products and capabilities
• High organizational alignment and execution velocity across Product, Engineering, GTM, and Operations
• A thriving, empowered, and high-performance Product organization

• Recruiter Phone Screen
• Role Assessment(s)
• Hiring Manager Interview
• Panel Interviews
• Final Interview