Product Marketing Manager, Thumbtack
Consumer
CA$108.8-140.8k
More information about location
Local services marketplace app
Be an early applicant
Local services marketplace app
1001+ employees
Be an early applicant
CA$108.8-140.8k
More information about location
1001+ employees
Company mission
Thumbtack's mission is to help homeowners care for their homes, all the way from minor retouching to fundamental remodelling projects.
Role
Who you are
- 4+ years of product marketing experience, with a strong foundation in consumer-facing products
- Demonstrated ability to develop sharp, insight-driven positioning and messaging for products that are still finding product market fit
- Experience working with Brand, Growth, Lifecycle and PR teams to align on a unified narrative
- Strong 0-to-1 GTM expertise, with experience taking products from insight generation through launch strategy and performance measurement
- Excellent collaboration and communication skills, with the ability to influence and drive alignment with cross-functional partners
- Comfortable operating with ambiguity in a fast-moving environment, bringing structure and a strong user-centric mindset to complex, evolving problems
What the job involves
- Product Marketing’s goal is to make Thumbtack known, trusted, and loved by influencing the product roadmap, developing impactful positioning, and launching multi-channel campaigns. We shape our product to be market-leading and deeply aligned with the needs of both pros and customers
- Thumbtack is reimagining how consumers complete their home projects from the moment they identify an issue to hiring the right pro, and AI is at the center of that transformation
- As a Product Marketing Manager focused on the consumer hiring experience, you will play a pivotal role in bringing AI-powered products to market and driving adoption to move homeowners from uncertainty to confidence
- In this role, you’ll be a strategic thought partner to Product, Design, Research and Data Science, building clear problem framing, grounding product decisions in market insights, and developing differentiated positioning and messaging in the market
- You’ll work to deeply understand our homeowner audience including how they think about home projects, their motivations, and where they get stuck
- And you’ll help optimize our new customer experience, reducing friction so more customers feel ready to start a project
- You'll also partner with our growth team to identify new product experiences that drive demand, repeat usage, and long-term consumer engagement
- Become the expert on our homeowners, competitors and AI trends shaping the consumer hiring landscape to identify opportunities and areas of differentiation, using these insights to shape product strategy and define our right to win
- Own the end-to-end GTM strategy for our consumer AI-powered hiring experiences from insight generation and market assessment, through positioning and messaging, launch strategy, and performance measurement
- Drive product-market fit and adoption for these experiences, identifying the ideal customer and use cases, clearly articulating the value that these products deliver to homeowners
- Collaborate with Product, Design, and Research to determine how we can reduce friction and drop off in the search experience to get more customers to start a project
- Build consistent internal and external narratives on our hiring experience in close partnership with Brand, PR, Growth and Lifecycle Marketing
- Partner with the growth team to identify product opportunities that generate new demand and increase repeat usage among existing customers
Our take
ThumbTack is a local services marketplace app that pairs customers with skilled professionals. Instead of simply searching for a professional, users provide ThumbTack with details of the job they need completing and the professionals then pitch their services to the potential customer using credits. ThumbTack makes its money by charging the professional for these credits.
It positions itself as something a little different in a saturated local services space that is dominated by companies like Angie’s List, TaskRabbit, Yelp, eBay, and Amazon. It also focuses on a broad range of professionals, from traditional home services like electricians and painters to photographers, personal trainers, and birthday party magicians.
The COVID-19 pandemic saw a boost in business for ThumbTack as more people stayed at home and made changes to their properties, increasing the demand for home professionals. In fact, after 2019, the company doubled in value to $3.2 billion with its 2021 raise. Since its 2024 funding round, its updated app has 30 new features, and the company is partnering with the likes of trade-powering platform and Unicorn ServiceTitan, indicating Thumbtack's sustained sway in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$275m
LATE VC
Jul 2019
$150m
SERIES F
Total funding: $699.4m
Company benefits
- Parental leave
- Health insurance
- Community matters | Sure, our ways of connecting have changed. But we haven’t missed a beat, from virtual concerts to “TTversary” celebrations to weekly catch-ups
- Always be improving | We bring out the best in our colleagues — and our product — by pushing each beyond what we believe we’re capable of. We give honest feedback, even when it’s hard
- Wellness is a way of life | We promote balance with generous PTO and company-wide holidays — and find our centers every Wellness Wednesday with yoga featuring a Thumbtack pro
- A worthy mission | In a world where tech is often seen as eroding good jobs, we’re helping small business owners thrive. Our product makes entrepreneurship accessible to everyone
- Driven by our values | Our values are the compass by which we make all our decisions. Each one matters: Lead with why, Make it count, Own it, Choose teamwork, and Say what you mean
- Plus, amazing benefits | All the benefits you’d expect, plus a few more: generous parental and fertility benefits, $1800 for Thumbtack services per year and a $1200 remote work stipend
- Virtual-first working model coupled with quarterly in-person events and Camp Thumbtack
- 20+ company-wide holidays including two week-long shutdowns
- Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila
- Cell phone and WiFi reimbursements
- Subscriptions and Employee Assistance Program for mental health and well-being
Company HQ
SoMa, San Francisco, CA
Leadership
Marco Zappacosta
(Co-Founder & CEO)Having studied at Columbia University, Marco co-founded Thumbtack in August 2008. He has served as CEO since January 2009.
Jonathan Swanson
(Co-Founder & Chairman)Jonathan started his career creating financial market reports for the White House before co-founding Thumbtack in 2008. Currently Founder at Powerset and Athena.
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