Director of Marketing Operations, Coalition
$148-221k
Cyber insurance and security for businesses
Open for applications
Cyber insurance and security for businesses
501-1000 employees
Open for applications
$148-221k
501-1000 employees
Company mission
To protect the unprotected from technology failures and cyber-attacks, helping manage risk online so they can focus on growth.
Role
Who you are
- If you get energized by designing systems, setting direction and then rolling up your sleeves to get it done with a high performing team around you, you’ll love working here
- Bachelor's Degree is required
- 7+ years of marketing operations experience at a fast-growing company
- 4+ years of management experience
- Experience operating marketing automation systems (e.g. Marketo), with a strong understanding of downstream integration with CRM (i.e. Salesforce), plus other tools
- Proficiency in data analysis/visualization tools (Looker) is a plus
- Fundamental interest in the operational underpinnings of marketing activities such as digital marketing, email marketing
- Excellent project management and communication skills
- Strong analytical skills and business acumen
- Proficiency in analyzing, setting priorities, and solving complex problems effectively
- Exceptional verbal and written communication skills
- Outstanding work ethic and sense of ownership and accountability
- Obsessive attention to detail
- Comfort with change in a fast-paced startup environment
What the job involves
- As our Director of Marketing Operations you will redefine the possible for how we go to market by ensuring our systems, processes and data pipelines are built for scale, quality, insights and adaptability
- Operating as a force multiplier for our global marketing team, your charter will include unifying our customer journey across all of our platforms and leading innovation through AI
- You’ll mentor and lead a team of talented marketing operations professionals while continuing to build on the strong foundation of tech and processes currently supporting our $1b+ cyber insurance practice
- In addition, you’ll be hands on with designing and implementing lead management insights and capabilities for our scaling cybersecurity SaaS product and partner with channel and campaign owners to uplevel their analytics and insights
- Define the Marketing Operations roadmap - lead operational processes, systems, data, and team-wide adoption to drive accountability for Coalition’s overall go-to-market success
- Own and scale Coalition’s marketing tech stack strategy and integration into our core Business systems - ensuring data pipelines and processes are in place to drive business growth goals
- Lead a Marketing Operations team that is passionate about impact and quality while maintaining a high degree of alignment with key cross functional operational partners in Sales Ops and BizOps
- Champion data integrity and health within our systems to improve how Campaign owners and Product Marketers segment, target, and report on the business to continually raise our baseline performance
- Drive systems and processes to continually improve Coalition’s audience journey and how our campaigns, channels and content plug in to thoughtfully raise awareness, engagement and intent
- Improve lead management, scoring, conversion and business outcomes by ensuring complete handoffs and healthy feedback loops with Sales and cross-functional partners
- Mature and evolve marketing analytics, insights and attribution to measure effectiveness, campaign execution, and spend allocation decisions. Work cross-functionally to develop and socialize analytics while building visibility across performance through the right forums and cadence of reporting
- Serve as the internal Marketing expert on AI, building a system for the greater team to advance how work gets done effectively and efficiently, while partnering with key functions on GTM AI use cases
Our take
The cybersecurity industry has been going through a record-breaking period of investment. This trend has emerged as more companies move to cloud-based networks following the increase of out-of-office work, thus increasing the risk of cyber attacks. However, many cutting-edge cyber defences are too expensive for many companies.
Coalition’s joint offering of cyber security tools, a risk management platform, and cyber insurance allows companies to manage the ever-present risk of cyber threats.
The company has made a strong start since its 2017 launch, raising nearly $800 million in funding. There are a number of other fast-growth startups in the cybersecurity space, including Wiz and Orca Security, but Coalition’s shrewd insurance-based model is what sets it apart from the competition. The company has set out on a path toward global expansion, branching out from the US and Canadian markets to bring its solutions to the UK, whilst also acquiring smaller competitors like JUMBO.
Steph
Company Specialist at Welcome to the Jungle
Insights
100% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2022
$250m
SERIES F
Sep 2021
$205m
SERIES E
Total funding: $770m
Company benefits
- Paid parental leave
- 401k plan
- Stock option plan
- Open vacation days
- Flexible working hours
- Work from home opportunities
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Joshua Motta
(CEO)After studying at the University of Chicago, Joshua worked at Goldman Sachs for a year before moving to Private Equity at Francisco Partners, and working as an IGNIA Partners Investor. He left his role at Cloudflare to co-found Coalition in March 2017.
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