Senior Influencer Marketing Manager, Spot & Tango
More information about location
Healthy dog food delivery service
Be an early applicant
Healthy dog food delivery service
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
To make your pet healthier and happier, simplifying your role as a pet parent along the way.
Role
Who you are
- You are passionate about building and running Influencer programs. You're equally comfortable negotiating a rate, reading a performance report, and telling a creator why their draft isn't quite there yet
- 4+ years of influencer or creator marketing experience
- Experience managing budgets and agency relationships
- Strong analytical skills with experience building reporting frameworks
- Exceptional organizational skills, with a proven track record of handling hundreds simultaneous conversations
- Strong negotiation skills, and a clear sense of what a creator is actually worth to us — you can land a rate that works for both sides without burning the relationship
- Impeccable attention to detail with contracts, and the discipline to keep terms tracked across a large and growing roster
What the job involves
- As our new Sr. Influencer Marketing Manager, you will report directly to the Director of Growth Marketing, oversee a team of part-time contractors and work closely with the paid social team
- You'll inherit a creator partnerships program with real traction and real revenue behind it. Your job is to turn it into a scalable machine with better systems, sharper creative and clear measurement backed by data
- Take our creator partnerships program from spreadsheets to a proper CRM, giving us clear visibility into the full creator recruitment pipeline from cold outreach to contract signing
- Own the contracting process end to end: draft and negotiate terms, track usage rights and exclusivity windows, and keep renewals from lapsing
- Manage a team of part-time contractors, setting priorities and quality standards for creator sourcing, outreach and negotiation
- Manage the influencer budget set by the Director of Growth Marketing: allocate spend across creator tiers and channels, negotiate rates, and track cost-per-deliverable against targets
- Maintain a steady monthly pipeline of high-quality content from existing creators: assign briefs, review drafts, and give feedback so work meets the creative standards set by the paid social team
- Write new briefs based on emerging trends across TikTok, Instagram, and YouTube Shorts
- Run the product gifting and seeding program: build loyalty with micro-influencers and long-tail creators through consistent, well-targeted sends, and use gifting to drive earned coverage around new product launches
Our take
Many dog food options fall short when it comes to providing complete nutrition, but Spot & Tango is changing that. Offering a range of fresh, nutritious meals, the company is raising the bar for pet owners who want the best for their dogs.
Founded by an experienced consultant and investment banking expert, Spot & Tango has a distinct business edge over many of its competitors. And the demand for its innovative approach to dog nutrition is undeniable, fuelling the company's impressive funding success and its first international expansion into Canada.
While the company faces the challenge of competing with long-established, larger pet food brands, it's not backing down. With significant investments in production and the opening of its own manufacturing plant, Spot & Tango is positioning itself to compete - and thrive - in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$38.5m
SERIES B
Mar 2022
$13.3m
SERIES A
Total funding: $59.3m
Company benefits
- 401(k) with company match
- Medical, dental, + vision coverage
- Employee discount on all products
- Dog-friendly NYC office
- Growth + development opportunities
- Paid company holidays
- Paid time off to recharge
Company HQ
Midtown South, New York, NY
Leadership
Russell Breuer
(CEO & Founder)Previously worked as a Principal at Nash & Co Capital, and as VP of both Zephyr Management and BerchWood Partners.
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