Influencer Marketing Team Lead, HOLY
France
Plus company shares
Office located in Prenzlauerberg, Berlin
Ethical soft drink retailers
Open for applications
Ethical soft drink retailers
101-200 employees
Open for applications
Plus company shares
Office located in Prenzlauerberg, Berlin
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- Leadership Expertise: Proven track record leading a team of 4+ people, with passion and dedication to fostering growth and success
- Industry Knowledge: Deep understanding of influencer marketing and partnerships, especially in a D2C environment, with expertise across content platforms in the French market
- Strategic Mindset: Experience developing and executing effective influencer campaigns, using data insights to optimize budgets and performance
- Relationship Builder: Skilled at building and maintaining strong, value-driven partnerships with influencers and agencies
- Language Skills: Outstanding communication in French and English, enabling effective coordination with internal teams and partners
- Excellent Communicator: Proficient in inspiring and guiding teams, presenting data-driven insights, and maintaining alignment with overall marketing strategies
What the job involves
- As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today
- As our Influencer Marketing Team Lead for France, you'll lead a talented team that's expanding HOLY's presence across the French, Belgian, and Luxembourg markets
- His role offers the opportunity to showcase your leadership skills, implement strategic vision, and build valuable partnerships that will drive our influencer marketing success
- Team Leadership: Lead and mentor a growing team of 5, fostering professional development aligned with individual and company goals
- Budget Ownership: Manage a monthly seven-figure budget for FR partnership goals, using data insights to optimize ROI and deliver regular performance reports
- Strategic Planning: Create and implement influencer marketing strategies across YouTube, Twitch, Instagram, TikTok, podcasts, and other platforms to drive customer acquisition, retention, and brand awareness
- Relationship Building: Build and maintain strong, performance-driven partnerships with key influencers, creator communities, and agencies that share HOLY's brand values
- Cross-Functional Collaboration: Partner with brand, performance, content, and CRM teams to integrate influencer marketing initiatives with broader company objectives
Application process
- Getting to know you: You will have a 30-minute screening interview with Luca, our Talent Partner discussing HOLY and the position and see if our expectations match
- Hiring Manager Interview with Taoufiq: You will meet Taoufiq, our Head of France to dive deeper into some more technical topics and your experience
- Case study: As soon as you have successfully completed the first interviews, you will receive a case study
- In-person discussion: In this on-site meeting, Taoufiq and the team will discuss your case study with you and answer questions
- Interview with Phil: As a strong cultural fit is important to us, you will have a final meeting with Phil, one of our HOLY Founders. This gives both you and us the opportunity for a final check
- Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
- Typically his process should take around 2 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$11m
SERIES A
Total funding: $11m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company values
- **Ownership:** No bullshit bingo, real ownership. We love builders who take things from zero to one by breaking down ideas into actionable steps & executing them with attention to detail
- **Speed:** Execution speed, fast iteration & the right sequencing matter. We value efficient decision-making over analysis paralysis
- **Positivity:** There will be bumps in the road. We value folks with a can-do attitude who don't take themselves too seriously
- **Relationships:** We value our stakeholders and strive for win-win relationships. In case of conflict, we put our team and customers first
- **Curiosity:** We know little and we love to learn. A 30-minute coffee chat can teach you as much as weeks of hard work behind your desk. Be a truffle pig!
Company HQ
Mitte, Berlin, Germany
Articles
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at HOLY