Senior CRM Marketing Manager, K Health
$160-180k
+ Stock options
AI-driven primary care company
Open for applications
AI-driven primary care company
201-500 employees
Open for applications
$160-180k
+ Stock options
201-500 employees
Company mission
To help everyone get access to high-quality care.
Role
Who you are
- The ideal candidate will have a strong track record hitting business goals by deeply understanding how to effectively message to key cohorts
- 4+ years of experience in CRM / lifecycle marketing in fast-paced environments with experience executing in Braze preferred
- Demonstrated ability to hit business growth goals through strategic cohorting and insights-driven creative messaging and testing
- Data and results-driven with strong ability to tell a story using data insights and performance results
- Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems
- Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners
- Desire to stay abreast of current CRM and broader marketing trends and best practices
- Highly motivated, detail-oriented, and a team player
What the job involves
- You will own executing and optimizing CRM flows to convert leads and educate existing patients about our services
- This role will report directly to the VP of Marketing
- Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in-app content
- Define and execute on audience segmentation strategies to enhance patient experience and creative messaging
- Partner closely with Data team to measure effectiveness across tactics and find opportunities to improve efficiency and/or scale
- Create benchmarks and analyze campaign results to determine testing roadmap
- Work closely with Product and Engineering teams to ensure patients are receiving important information as we evolve our products and services
- Communicate key marketing initiatives and results to broader team and key external partners
Our take
K Health is a telemedicine startup improving accessibility to primary care and medical information. It supplies an AI-powered and fully anonymized symptom checker, and an online 24/7 consultation service, that enables people to get more accurate diagnostic information faster.
Available through health plans, or directly through a mobile app, K Health's platform leverages predictive AI models to help optimize diagnosis and treatment. This, on top of its relative affordability, sets it apart from competitors that offer similar online consultation services.
Although many remain skeptical about the maturity of healthcare AI, interest remains high among professionals. As such, K Health continues to attract high levels of investment, the latest of which will help expand operations and supercharge its development efforts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Jul 2024
$50m
LATE VC
Jul 2023
$59m
LATE VC
Total funding: $392.8m
Company benefits
- Equity in K Health for all full-time employees
- Our hybrid work schedule offers working from home and in-office days
- Up to 6 weeks of parental leave with additional leave offered through our 3rd party administrator, Sparrow
- 18 Vacation days, 5 sick days, and 2 personal days (plus days off for national holidays and multiple company-wide 3 day weekends per year)
- Choose between three comprehensive plans for your medical, dental, and vision (employees are also eligible to use our K Health app for free!)
- Gym Reimbursement for any employees who are enrolled in a medical plan
- K will match 100% of employee contributions to their 401(k) up to 3% of their salary, and then 50% up to 5%
- FSAs, HSA, Parking and Commuter accounts
Company HQ
Chelsea, New York, NY
Articles
Leadership
Adam Singolda
(Board Member)Currently Founder and CEO at Taboola. Worked as a R&D Manager in the IDF for over 6 years, before working as a TechStars Mentor in NYC.
Allon Bloch
(CEO)Former CEO of Hydrogen Health. Was a Partner at JVP before serving as CEO of Wix.com and founding mySupermarket and Vroom.
Salary benchmarks
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