Director of Product Marketing, Tackle
$185-250k
OTE
Range is base and bonus. Offers Equity
Helping software companies generate revenue
Open for applications
Helping software companies generate revenue
101-200 employees
Open for applications
$185-250k
OTE
Range is base and bonus. Offers Equity
101-200 employees
Company mission
To positively transform the way that software is sold.
Role
Who you are
- 7-10 years of experience leading and scaling a Product Marketing team at a SaaS company. Experience working with the Cloud Providers (AWS, Microsoft, or Google Cloud) is highly desirable
- Experience supporting product-led and sales-led GTM motions
- Experience with being part of a team to drive pricing and packaging decisions for SaaS products
- Exceptional storytelling and communication skills with the ability to turn complex data, technology, and concepts into clear communications
- A player-coach mentality: ability to think strategically with a focus on measurable outcomes, but is willing to roll up your sleeves with your team to execute on plans
- Ability to thrive in a remote-first setting with stakeholders in multiple time zones
- Growth mindset: comfortable with undefined processes and experimentation; excited to work on new initiatives that fuel growth
What the job involves
- As the Director of Product Marketing, you’ll lead the development and execution of go-to-market strategies, product positioning, and messaging that sets Tackle apart in a highly competitive landscape
- This role will own day-to-day operations and long-term product marketing strategy, so we are looking for a candidate who brings expertise, versatility, and an enthusiasm for getting into the details
- In this role, you'll be building out the Product Marketing and Content strategy and leading a team of product marketers, content writers, and graphic designers
- Reporting to the Head of Marketing, you will partner closely with Product, Sales, CX, Partners, and the rest of Marketing to act as a catalyst for change while developing and driving key initiatives and cross-functional programs to strengthen our Cloud GTM leadership position
- Develop and own our Cloud go-to-market narrative, Tackle Platform positioning, and value proposition while working cross-functionally to translate that into GTM strategy, plans, and campaigns
- Collaborate with product management and go-to-market leadership to develop product positioning and messaging that resonates with our buyer and user personas
- Plan and execute product and feature launches, utilizing multi-channel communication to inform prospects, partners, and customers of these announcements and drive them to adopt new features
- Spearhead content development across various platforms for Tackle (blogs, videos, website content, webinars, newsletters, etc.)
- Partner with our GTM leadership team to deliver successful product enablement programs and training, including assets such as sales decks, product datasheets, case studies, and ROI benefits
- Deeply understand the current competitive landscape—stay on top of competitive moves and create tools to support go-to-market understanding
- Bring customer insights to internal stakeholders by speaking with customers directly via our Customer Advisory Board to understand how they use the Tackle Platform and what we could build to delight them
- Provide input into Tackle’s product strategy and pricing/packaging based on market and customer research findings, industry analyst interactions, and competitive findings
- Become a Tackle evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results
Application process
- We have a transparent and streamlined hiring process that can typically be completed in one to two weeks:
- Phone screen
- 3 additional video chat interviews (on occasion there may be opportunities for in-person interviews)
- Some positions may require a take home test or additional steps throughout the process (this will be communicated to the candidate)
Our take
Tackle.io is dedicated to helping software providers generate revenue. It's making it easier for clients to sell their products through the cloud marketplaces of major cloud providers such as Amazon Web Services, Microsoft Azure, and Google Cloud Platform.
The company's platform offers a range of tools to help software vendors list their products in the cloud marketplaces, as well as manage their listings and optimize their revenue stream. The company has gained great traction in the space, now working with over 500 software companies.
Founded in 2016, Tackle has received funding throughout the years from a number of investors, including Bessemer Venture Partners, Salesforce Ventures, and Mango Capital, as well as forming strategic partnerships with leading cloud providers AWS, Microsoft, and Google. With a great deal of success under its belt, Tackle is focused on further driving its services and expanding capabilities in order to remain a leader in its field.
Steph
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2021
$100m
SERIES C
Mar 2021
$35m
SERIES B
Total funding: $148.3m
Company benefits
- Work remotely (across the US and Canada)
- Flexible work hours
- Compensation and equity
- Medical, dental, vision coverage
- Monthly wellness, internet, phone reimbursements
- Office equipment reimbursement
- Unlimited vacation plan
- 401(k) Plan
- Professional development opportunities and budgets
- Off-site events, meetups, and summits
- Commitment to diversity, inclusion, and belonging practices through our D&I committee, workshops, trainings, and more
Leadership
Dillon Woods
(Co-Founder)Previously led teams building complex enterprise software and cloud solutions as the CTO at both zData and Alpine Data.
Brian Denker
(COO & Co-Founder)Starting their career in financial services, they have ran several professional service companies and was an early team member of Greenplum, Pivotal, and Platfora.
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