Senior Software Engineer, Babylist
$180.1-225.1k
Canada: $213,400 to $231,100 (CAD)
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$180.1-225.1k
Canada: $213,400 to $231,100 (CAD)
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- A high-performing engineer with 6+ years of experience delivering end-to-end solutions that drive business growth
- You thrive in a quickly growing environment and are excited to lead business-critical projects to unlock new capabilities
- You have experience testing, monitoring, and running production software systems and are focused on continuing to grow your skills
- You are a talented programmer with React and Ruby on Rails experience (or similar tech stack experience like Python/Django or Javascript/Node.js with strong desire to learn Ruby on Rails) and are excited about further developing your craft and quality of work
- You have a passion for identifying gaps in team processes or execution and love driving impactful improvements
- You're adaptable and open to working on different types of problems, from revenue systems to customer-facing features to infrastructure
- Past experience in e-commerce, consumer growth marketing, adtech, or marketplace systems is a plus but not required
- You pay close attention to detail
- You actively use AI coding tools (Copilot, Cursor, Claude Code, or similar) as part of your daily workflow, bring the architectural judgment to know when to trust AI-generated code and when to course-correct, and are comfortable with a higher experimentation rate — including bets that don’t pan out
What the job involves
- Babylist is hiring Senior Software Engineers to join our engineering organization. You'll work on systems that power a $1B+ GMV marketplace, serving over 9 million families annually
- Our engineering teams build everything from advertising platforms and commerce tools to registry systems and health products. During the interview process, you'll learn about different teams and we'll identify the best fit based on your skills and interests
- Revenue & Growth: Advertising partnerships, commerce features, lifecycle marketing, and growth experiments
- Product & Experience: Registry tools, shopping flows, health product experience, and customer-facing features
- Platform & Infrastructure: Developer tools, core services, monitoring, and foundational systems
- We’re looking for builders — engineers who are excited about solving hard problems, moving fast, and helping invent what AI-first software development looks like at Babylist
- Provide leadership around process, tooling, systems, and software architecture. We benefit from more knowledge and learning how others solve problems. You will feel excited to bring in new ways of solving problems
- Improve and help maintain existing systems — and lead the team in adopting AI-first approaches to do it faster. As a Senior Engineer, you’re expected to help define how we use AI tooling to accelerate code quality, reduce friction, and raise the bar on what’s possible. This includes knowing when AI-generated code needs architectural correction, not just acceptance
- Work closely with product managers, designers, and data teams to design, implement, and deploy systems that support our growing business
- Make architectural decisions that balance speed, quality, and long-term maintainability
- Work in a close, supportive team solving real-world problems and making decisions
- Mentor other team members through design and architecture planning, code reviews, and knowledge-sharing sessions
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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