Senior SEO Manager, Koinly

• Experience level: 5+ years
• You started as a writer and learned SEO to make your content rank. You can point to specific pages you got to rank for competitive keywords and explain exactly what you did. You think about search as understanding what people need, not as a checklist of meta tags and H1s
• 5+ years in SEO with a focus on content-driven organic growth
• You can show pages and sites you personally got to rank. Specific keywords, specific positions, specific actions. Not "I managed the SEO strategy" show the work
• Writer first, SEO second. Your career started in content, writing, or journalism and moved toward SEO, not the other way around
• Strong on-page SEO instincts: search intent analysis, title optimisation, internal linking, content structure, CTR optimisation, at least basic technical understanding
• Hands-on with Ahrefs or Semrush, Google Search Console, and GA4: not "I've used them" but "I live in them."
• Comfortable being managed by someone who isn't an SEO specialist. You report to the Content Lead, who will challenge you on voice and quality, not on keyword strategy. You own the SEO decisions
• Comfortable operating autonomously in a remote, async environment
• Exceptional written English, at a native or near-native level
• You don’t need to tick every bonus-points bullet, but the writer-first, hands-on, can-show-the-work bar is non-negotiable. If that’s you, apply

Desirable

• As Senior SEO Manager you’ll own Koinly’s organic search presence end-to-end: keyword strategy, content production, on-page optimisation, and the ranking results that follow. This is not a brief-writing role. You write, you rank, and you can walk us through exactly how you did it
• Report to: Content Lead
• Employment type: Full-time (contractor - B2B)
• Define the SEO strategy: keyword research, site structure, content planning, and cluster architecture. Then, execute it
• Write and optimise the work yourself. You produce content, refresh existing pages, and manage the full content lifecycle: creation, publication, refresh, retirement
• Own on-page SEO across the site: titles, metas, internal linking, content structure, schema markup
• Brief and review additional writers when needed — you set the bar and quality-check their output
• Monitor and beat the competition. Know what they're publishing, where they're ranking, and where the gaps are
• Own traffic share as a metric. Not just "are we growing" but "are we growing faster than they are."
• Think in search intent, not just keywords. Understand why someone searches "crypto tax calculator" vs "how to calculate crypto taxes" and build pages that match
• Spot emerging opportunities from SERP changes, AI Overviews, and shifts in crypto tax search behaviour
• Live in the tools: Ahrefs/Semrush, Google Search Console, GA4. Pull insights without being asked
• Build and maintain your own performance dashboards: organic traffic by cluster, ranking positions, traffic share vs competitors, CTR from SERP
• Report on what's working, what's not, and what you're doing about it
• Success outcomes: your first 90 days
• The first 30 days: foundation & audit
• Inherit the playbook: Perform an SEO Audit, keyword research. Understand where Koinly stands today, what's ranking, what's not, where competitors are winning
• Set targets: Define and align visibility goals
• First output: Show you can produce, not just plan
• The 90-day vision
• By the end of your first quarter, you have at least one win to show. Your performance dashboard is operational and you're reporting on traffic share vs competitors weekly. You have a clear content calendar for the next quarter with cluster-level targets. The first ranking improvements are showing. You've earned trust, and you're ready to take on more

• Apply with CV/LinkedIn + brief answers to application questions
• 15-30 min intro call with a member of our Recruitment team
• Take-home assignment
• 45 min call with Head of Marketing
• Founder call [optional]
• Offer (ID + background check prior to start)