Product Manager, Aura
Growth
$160-185k
+ Performance Bonus
More information about location
Digital security company
Posted today
Digital security company
501-1000 employees
Posted today
$160-185k
+ Performance Bonus
More information about location
501-1000 employees
Company mission
To create a safer internet by making comprehensive digital security simple to understand and easy to use.
Role
Who you are
- Test and Learn Mindset: Outcome-oriented, hypothesis-driven, and adept at using empirical evidence from continuous A/B testing and user feedback
- User Empathy: Ability to deliver value quickly and seamlessly to users, understanding their needs and pain points
- Influential Communication - this is an extremely cross functional role and requires a communication style that facilitates team collaboration, quick decisions, and team alignment
- Deep Detail Orientation & Comfort with Complexity: Navigating complex flows and pricing offerings, being deeply curious about the details of customer interactions
- 3-5 years of consumer product management experience, with at least 2-3 years of experience in direct to consumer acquisition
- Experience with A/B testing technologies
- Great communication skills and proven experience managing a complex network of stakeholders
- Obsession with details and data-driven decision making
What the job involves
- Aura is actively seeking a Product Manager, Growth to champion the vision and roadmap for our next-generation digital security solution
- Your core mission will be to drive acquisition into our web application, partnering directly with growth leads across the business to drive key metrics such as funnel conversion, average order value, and total revenue
- This pivotal role is essential for scaling Aura's user base and business impact
- Lead product growth strategy and development of Aura’s next-gen digital security solution on web, in particular across web enrollment and internal enrollment CMS
- Develop the product roadmap in line with overall business prioritization, working with marketing, technical, design, data/analytics, customer service, legal, and security teams
- Rigorously hypothesize, measure, and learn from tests, constantly iterating based on insights
- Translate customer pain points into a clear vision with explicit product requirements, with an eye to responsive desktop and mobile web product design
- Clearly communicate roadmap and test calendar, and manage senior stakeholders through the full product lifecycle from definition through testing and feature release
- Be incredibly truth-seeking. Collect whatever data is necessary to inform product direction, whether in the form of competitive intel, user behavior, testing, or other business metrics
- Monitor and measure launched products and feed insights back into the product testing and development process
Our take
Aura provides digital security solutions at both individual and enterprise level. An amalgamation of five businesses (including Intersections Inc, an identity theft solutions provider established in 1996) Aura brings together decades of experience in the security space.
Aura offers a range of plans to help businesses and consumers keep their data safe, with protection from identity theft, online financial theft and protection of technology and devices. It's a competitive space, with rivals including IDShield and IdentityForce. However Aura's combined experience in the field and the constantly increasing online security threats (for instance, catfishing - a scam where the perpetrator adopts a fictional persona to obtain personal information , financial gain or to lure someone into a relationship has doubled in frequency in the last 5 years) means there has proved to be plenty of room for the company to carve out space for itself in the market.
Aura's acquisition of the Pango Group in 2020 has proved to be profitable for the company, giving it access to more digital security verticals and helping to generate 35% year on year growth. It is continuing to scale the business, hiring more talent to make this a possibility.
Steph
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2025
$140m
SERIES G
Jun 2023
$22m
ANGEL
Total funding: $662.7m
Company benefits
- 12 weeks paid parental leave
- Vision and dental insurance
- 401k plan
- Volunteer time off
- Work from home opportunities
- Health insurance
Company HQ
Burlington, MA
Leadership
Hari Ravichandran
(CEO & Founder)Hari founded Endurance International Group in 1997, where they worked as CEO until 2017. Having undertaken an MBA at the Wharton School, they founded Auru in August 2017, and then Jump Ventures in June 2018.
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