Product Marketing Lead, Aztec Protocol
$175-200k
+ Equity
More information about location
Privacy layer for Web3
Job no longer available
Privacy layer for Web3
101-200 employees
Job no longer available
$175-200k
+ Equity
More information about location
101-200 employees
Company mission
To unleash the full potential of decentralized technologies by building an open, privacy-first network with no compromises.
Role
Who you are
- We’re looking for a world-class product marketer who is passionate, strategic, and user-focused to join our team
- The ideal candidate will be a clear communicator who has experience supporting a product with a technical user base and insights into the blockchain industry
- 7+ years of relevant work experience including 3+ years of product marketing experience for a complex product with a technical user base
- Excellent written communication skills. Must be capable of creating content that tells a compelling story about Aztec and explain its benefits to potential users
- Experience setting strategic direction and leading product launches that require input and execution across teams
Desirable
- Deep understanding of the blockchain landscape and avid learner in the space
What the job involves
- You will play an essential role in driving the adoption of Aztec by promoting our products to a variety of potential builders, and improving the developer onboarding experience
- You will deeply understand how Aztec works and collaborate with a cross-functional team to launch products globally
- You will be responsible for positioning and messaging Aztec’s products as well as effectively communicating their impact
- Develop product positioning and messaging that reflects a deep understanding of the product and empathy for users
- Lead effort to provide a best in class developer journey across properties including website, docs, and tutorials with support from developer relations
- Establish comprehensive product launch strategy and lead content development including product videos, website copy, blog posts, and demos
- Plan and execute product-related marketing campaigns including technical thought leadership, use cases-specific content, and technical blog posts across channels
- Produce collateral including one-pagers, presentations, and case studies to support ecosystem and partnership efforts
- Draft content for new website pages targeted at potential application developers, infrastructure partners, and network participants
- Coordinate with the rest of the marketing team to ensure product marketing content is consistent with the brand voice and distributed across channels
- Partner with outsourced vendor(s) to generate graphics and videos around Aztec products
- Measure the effectiveness of product marketing efforts and iterate on the user journey to drive the outcomes we’re seeking
Our take
Aztec is working to bring real privacy to the world of DeFi, using Ethereum-based zero-knowledge rollups that compress data to keep transactions private. With Aztec, users can interact with popular DeFi apps without broadcasting their activity to the whole blockchain (offering a rare bit of discretion in a space that's usually wide open).
There’s been a lot of discussion about Crypto privacy of late. Supporters deem it essential, while sceptics suggest that malicious actors might abuse their privacy. Indeed, Aztec has had to recently overcome some difficulty when popular exchange FTX blocked accounts that were linked to the protocol.
However, if cryptocurrencies are to become mainstream – and maintain their safety – it seems that better privacy will be required, which puts Aztec in a good position to become an important player in the industry. And funding raised in 2024 will definitely help the company in achieving its lofty aims.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Dec 2022
$100m
SERIES B
Dec 2021
$17m
SERIES A
Total funding: $119.1m
Company HQ
Farringdon, London, UK
Leadership
Zachary Williamson
(Co-Founder & CEO)Doctorate in Particle Physics from University of Oxford. Former physicist at CERN and T2K Japan. Former Software Developer at Carallon Ltd.
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