Creative Director, Earnin
Performance Marketing
$185-226k
+ Equity
2 days a week in office (Palo Alto, CA)
Paycheck advance service for employees
Open for applications
Paycheck advance service for employees
201-500 employees
Open for applications
$185-226k
+ Equity
2 days a week in office (Palo Alto, CA)
201-500 employees
Company mission
Earnin’s mission is to build a financial system that works for people.
Role
Who you are
- 10+ years of experience as a brand creative inclusive of performance and growth marketing
- A proven history of developing creative strategies across marketing platforms and inspiring work for a brand in order to differentiate in a crowded marketplace
- Extensive experience making creative decisions in real-time, including developing messaging, positioning, voice and targeting audiences based on qualitative and quantitative research, analyzing performance data and applying that information to creative work accordingly
- Direct experience building relationships and collaborating with cross-functional partners (growth, marketing, product), internal creatives (copywriters, art directors, production ) and external agency partners
- Broad experience attracting, building, leading and retaining passionate and talented creative teams
- Ability to proactively solve creative problems, self-motivate and work independently as well as collaboratively
- An exceptionally creative thinker and communicator with an inquisitive mind that is comfortable and passionate about the intersection of strategy, media, marketing, consumer insights and creative
- Strong track record of interacting and working with multiple stakeholders and partnering collaboratively with performance media, brand marketing, creative ops and product marketing teams
- Ability to influence at all levels of an organization, including the Executive Leadership Team
- Exceptional presentation, verbal, and written communication skills
- A portfolio site must be submitted to be considered for the role
What the job involves
- The Creative Director, Performance Marketing will be responsible for inspiring and leading the development and execution of the EarnIn brand positioning and strategy
- They’ll build integrated, brand-centric campaigns that will drive user acquisition, engagement and retention across all the growth channels
- This role will partner closely with the Growth team and Creative production counterparts to drive the conceptualization, development, and execution, of creative across growth marketing channels
- They’ll co-pilot the creative strategies and campaigns, lead creative testing and collaborate with internal teams on improving and optimizing creative performance
- They’ll also partner with Product Marketers to develop messaging for new products and features
- This role will report to the Creative Director
- Translate marketing briefs to innovative creative campaigns that drive user acquisition and engagement and contribute to brand love
- Lead and produce a high-volume of creative deliverables on growth channels (Meta, YouTube, TikTok, CTV)
- Collaborate closely with Product Marketing to ensure the EarnIn brand is seamlessly integrated throughout end-to-end customer journeys
- Empower, develop, and energize the Creative copy team to ensure copy is seamlessly integrated and delivering best in class storytelling
- Leverage research, insights, and learnings to inform creative decisions that are rooted in consumer needs and business priorities, while driving performance
- Influence and secure cross-functional buy-in with executives and key partners and build the credibility needed to push our brand to new levels of creative excellence
- Review Growth and Product Marketing copy assets the team develops to ensure consistent tone of voice that delivers best in class creative
- Establish and manage strong vendor and agency partnerships when needed
Our take
Paying bills is an inevitable part of life, but paying them late or dipping into overdrafts can result in fees. This is the reality for millions of workers who have to wait for their pay checks to arrive – and the problem that companies like EarnIn are trying to solve. By allowing hourly workers access to their pay as it is earned rather than on a fixed date, it hopes to provide all Americans with the ability to deal with immediate costs without going into arrears.
Unlike competitors in this growing space such as Dave, Earnin charges no mandatory fees, instead gaining revenue through a voluntary tipping system. It also requires no credit checks to access its services, which puts it ahead of the growing number of digital banking solutions. This approach has garnered it a strong user base of over 300,000 business customers which offer Earnin as an employee benefit. Around 70 million paycheck advances were taken through the platform in 2022 alone, totalling $5 billion. Since then, this number has grown to an overall earnings access value of $15 billion.
Earnin is growing despite current difficulties in the wider tech landscape and is continuing to hire in all departments. It will continue to improve upon its offering and expand its network of businesses, aiming to give every employee in America control of the money they've earned.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2018
$125m
SERIES C
Sep 2017
$39m
SERIES B
Total funding: $190.1m
Company benefits
- 401k
- FSA
- Mental health resources
- Employee Resource Groups
- Stipend for growth opportunities
- Pet friendly office
- Work from home opportunities
- Health insurance
Company values
- Ownership
- Speed
- Impact
- Outstanding people
- Curious truth-seeking
- Multi-level thinking
Company HQ
Evergreen Park, Palo Alto, CA
Articles
Leadership
Ram Palaniappan
(CEO)Was Senior Operations Manager at Reflect.com, a P&G company. Served as President of UniRush from 2004 to 2012.
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