Principal Digital Marketing Manager, Twilio

$135.9-179.9k

Salary applicable to Colorado, New York, Washington State and California applicants only

Senior and Expert level

Remote from US

More information about location

Cloud communications software

Job no longer available

Cloud communications software

1001+ employees

B2BArtificial IntelligenceCommunicationInternet of ThingsMachine LearningCloud Computing

Job no longer available

$135.9-179.9k

Salary applicable to Colorado, New York, Washington State and California applicants only

Senior and Expert level

Remote from US

More information about location

1001+ employees

B2BArtificial IntelligenceCommunicationInternet of ThingsMachine LearningCloud Computing

Company mission

To enable innovators across every industry - from emerging leaders to the world’s largest organisations - to reinvent how companies engage with their customers.

Job

Company

Role

Who you are

Bachelor's degree in Marketing, Computer Science, or a related field
Proven experience 8-10 years as a Technical SEO Manager or similar role
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
Proficiency in using SEO tools such as Google Analytics, Search Console, SEMrush, Screaming Frog, Ahref and Conductor etc
Strong analytical skills with the ability to interpret data and draw actionable insights
Solid understanding of HTML, CSS, JavaScript, and website architecture
Experience working on enterprise-level sites, including multilingual sites
Ability to recognize common technical issues and explain their solutions coherently in plain speak, ensuring that teammates understand the recommendations
Excellent project management and communication skills

Desirable

Knowledge of schema markup and structured data implementation
Proven success in improving organic search rankings for high-traffic websites
Understanding of user experience (UX) principles and their impact on SEO

What the job involves

This position is needed to spearhead advanced technical SEO strategies, ensuring a profound impact on our digital presence by enhancing website visibility, optimizing structured data with precision, and driving innovation in semantic search techniques
This role will play a pivotal role in elevating our online performance, leading cross-functional teams to navigate complex technical challenges, and ultimately positioning our brand at the forefront of search engine rankings
The ideal candidate will not only fortify our current SEO practices but also lay the foundation for continuous improvement, fostering a sustainable and competitive online presence
Develop and implement comprehensive SEO strategies to enhance website visibility and ranking on search engines, inclusive of the creation and optimization of JSON-LS structured data for enhanced search engine results features
Develop roadmaps and recommendations targeted at improving SEO and Marketing performance
Conduct thorough technical SEO audits, identifying and resolving issues related to crawlability, indexing, and site architecture
Collaborate with cross-functional teams to ensure SEO best practices are integrated into website development and content creation processes
Monitor and analyze website performance metrics, providing regular reports and actionable insights to improve organic search performance
Stay abreast of industry trends and search engine algorithm updates to adapt strategies accordingly
Optimize on-page elements, including metadata, headings, and content, to improve keyword relevance and user experience
Lead initiatives for link-building strategies and backlink analysis to enhance domain authority
Implement and manage SEO tools for tracking, analysis, and performance monitoring

Our take

Traditionally, it has been difficult for businesses to establish communications systems in-house. Twilio was founded from frustration with this expensive and cumbersome process, providing easy-to-use APIs to let businesses send and receive telephone and text communications.

From these beginnings, the company has expanded through acquisitions and product development to provide a suite of services around market data and customer engagement. It is now a market leader in this space, and has developed a customer base of more than 150,000 businesses including enterprise brands such as Deliveroo, Duolingo and Toyota.

Although aggressive expansion and lack of maturity in some of its products in the past impacted the company's efficiency, a 2023 restructuring addressed these problems and allowed it to remain competitive. The company has since focussed on profitability, streamlining decision making and R&D to put itself in good stead for future success.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

35% employee growth in 12 months

Glassdoor (3.7)

Company

Funding (last 2 of 6 rounds)

Jul 2015

$130m

SERIES E

Jun 2013

$70m

SERIES D

Total funding: $250.7m

Company benefits

Generous annual time off in all countries
Comprehensive health programs
Programs to help our employees plan for their retirement needs
Generous maternity, paternity, and adoption leaves, as well as family medical care leave
Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
Variety of snacks, drinks, and catered meals in each of our locations
Work from home opportunities

Company HQ

Financial District, San Francisco, CA

Leadership

Khozema Shipchandler

(CEO)

Has been at the company since 2018, beginning as CFO then working as COO, President of Communications then CEO. Prior to this, spent 20 years at GE, ultimately as CCO of GE Digital.

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