Paid Social Media Strategist, ByHeart
$85-110k
+ Equity
Infant nutrition products
Be an early applicant
Infant nutrition products
101-200 employees
Be an early applicant
$85-110k
+ Equity
101-200 employees
Company mission
To make the best formula in the world.
Role
Who you are
- This is an ideal role for someone with 1–3 years of hands-on paid media experience who’s eager to deepen their performance marketing expertise and grow into a leadership role
- 3+ years of experience in paid social media execution, preferably in a high-growth DTC or e-commerce setting
- Proficient in Meta Ads Manager, with working knowledge of TikTok Ads and other platforms
- Strong creative instincts with experience partnering with content teams to optimize assets
- Analytical mindset—comfortable digging into data, running A/B tests, and iterating on performance
- Familiarity with Google Analytics, Looker, Shopify, or other e-commerce analytics tools
- Exceptional communication and collaboration skills
- Mission‑driven, adaptable, and confident working in fast-moving startup environments
What the job involves
- We’re looking for a growth-minded, analytical, and creative Paid Social Strategist to support the execution, reporting, and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, and YouTube.
- Reporting to the Director of Paid Media, you’ll play a critical role in helping scale our customer acquisition efforts, working cross-functionally with Growth, Creative, Analytics, and Brand teams
- Assist with building, launching, and monitoring paid social strategy across Meta, TikTok, Pinterest, YouTube, and other platforms
- Own day-to-day media buying and performance tracking to ensure campaigns are hitting goals
- Analyze performance and provide input on budget pacing and optimization recommendations
- Help develop full-funnel campaign flows (prospecting, retargeting, and retention)
- Build and manage audiences using platform tools (lookalikes, interest targeting, CRM uploads)
- Partner with creative and brand teams to brief, test, and iterate on ad creative and messaging
- Maintain a creative testing log and contribute to developing new hypotheses for testing hooks, formats, and messaging
- Partner with Analytics to compile weekly/monthly performance reports and dashboards
- Track KPIs like ROAS, CAC, and CTR, and translate learnings into actionable takeaways
- Stay on top of platform updates and privacy changes to support continued optimization
- Work with Lifecycle, Retail, and Amazon teams to ensure alignment across paid efforts
- Share paid social performance insights that can inform broader brand and product strategies
- Provide strategic recommendations to Growth leadership and help shape cross-channel media strategy
- Evaluate emerging platforms, ad types, and social trends to stay ahead
- Experiment with new features like Meta Advantage+, TikTok Spark Ads, UGC placements
Our take
The infant formula market in the US has long been dominated by a few major players, but recent supply chain disruptions and plant closures have opened the door for smaller companies to step in. One standout among these new players is ByHeart, which has quickly gained traction in the market. This success is largely due to ByHeart's early FDA approval, allowing the company to meet the increased demand during the formula crisis when larger competitors struggled to keep up.
ByHeart's focus on high-quality, small-batch formula made from grass-fed whole milk and all-natural ingredients has resonated with parents looking for trusted alternatives. This approach, combined with the acquisition of Cascadia Nutrition, gives ByHeart full control over its manufacturing process, ensuring the safety, quality, and reliability of its products.
Alongside this, the company recently raised significant funding to further boost its rapid growth. With this capital, ByHeart plans to expand its commercial presence in the US, and further develop its product pipeline. With such huge achievements to its name already, the company is in prime position to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2025
$72.2m
LATE VC
May 2024
$95m
LATE VC
Total funding: $327.2m
Company HQ
Hudson Square, New York, NY
Leadership
Ron Belldegrun
(Co-Founder & CEO)Currently an Executive Board Member at Clean Label Project and a Steering Committee Member at the International Milk Genomics Consortium. They are also the Founder and Managing Partner at Consumer Health Ventures.
Salary benchmarks
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