Lead Data Analyst, CookUnity

• This role demands a proactive analyst who thrives in high-growth environments, is passionate about user behavior analytics, and has a strong command of both technical tools and business acumen
• High autonomy in partnering with cross-functional, non-technical stakeholders
• Strong ownership in delivering insights through data (SQL, Tableau, dbt)
• Deep understanding of funnel analytics and CRO best practices
• Proactive attitude with a growth mindset and strong problem-solving skills
• Ability to thrive in fast-paced, startup or high-growth environments
• 3-5 years of experience in data analytics roles, preferably focused on growth, marketing analytics, or product analytics
• Proficiency in SQL, Tableau, and dbt
• Hands-on experience with event tracking tools such as Segment
• Proven track record working on funnel optimization and CRO initiatives
• Experience collaborating with Growth, Marketing, and Product teams
• Strong analytical thinking with excellent data storytelling skills
• Comfortable working in dynamic environments with shifting priorities
• Experience in startups or high-growth companies

Desirable

• As a Growth Data Analyst at CookUnity, you'll play a pivotal role in driving the success of our acquisition funnel and conversion rate optimization (CRO) strategies
• You will partner closely with Growth Project Managers, Product teams, and Traffic Strategy stakeholders to uncover insights, optimize user journeys, and fuel growth through data-driven experimentation
• You'll be at the heart of our efforts to improve funnel performance, ensuring that every step from traffic acquisition to customer conversion is optimized for impact
• What You’ll Do In 12 Months:
• Deep-dive into user acquisition funnels to identify drop-off points, friction areas, and opportunities for CRO. Provide actionable insights that directly improve conversion rates and customer acquisition efficiency
• Work alongside Traffic and Marketing teams to assess campaign performance, traffic sources, and user behaviors. Influence strategies that drive high-quality traffic and improve ROI
• Design, implement, and analyze A/B tests and multivariate experiments across the acquisition funnel. Partner with Product Managers to iterate rapidly and validate hypotheses that enhance user experience and conversion
• Build intuitive dashboards in Tableau to empower stakeholders with real-time visibility into funnel metrics, test results, and growth KPIs. Enable teams to make informed decisions without constant data team intervention
• Collaborate with engineering and product teams to define and implement robust event tracking using tools like Segment. Ensure data accuracy, consistency, and completeness across all growth-related datasets
• Establish clear metric frameworks and segmentation strategies to better understand user behavior and personalize the acquisition journey
• Act as a trusted advisor to Growth, Marketing, and Product teams by translating complex data into clear, compelling narratives that drive action
• Promote data literacy and a test-and-learn mindset across the organization, helping teams embrace continuous optimization