Director of Marketing, Metalab
More information about location
Product & interface design studio
Job no longer available
Product & interface design studio
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
MetaLabs' mission is to help everyone from tiny early-stage startups to Fortune 500 companies build products that are simple, beautiful, and easy to use.
Role
Who you are
- The person for this role will be part tastemaker and taskmaster – balancing the ability to be both big picture visionary and creative thinker alongside high detailed data-driven optimization, reporting and insights
- You understand the impact of powerful storytelling as much as you understand the importance of data
- You’re a self-starter who can comfortably wear many different hats in order to get the job done
- You’re not afraid to roll up your sleeves and execute – while also leading a team and overseeing the big picture strategy
- Our word-of-mouth reputation has gotten us pretty far, but your job would be to evolve and scale the brand in ways that tactically result in greater awareness, new business, and strong hires
- Bachelor's degree in marketing, business, communications, or deep industry experience
- 8-10+ years of proven experience in marketing and brand building, preferably in consumer technology with a consistent record of developing and implementing successful marketing programs and campaigns
- Digitally native. Strong understanding of the mobile app or technology landscape and ideally experience marketing consumer-facing digital products
- Proven experience building and delivering successful external PR campaigns
- Open-minded, highly adaptable, and unafraid to advocate for what you believe in and the team you manage
- Strong communicator – will have to work with many different stakeholders and departments, along with a marketing team of varying roles
- Solution-oriented, proactive, and comfortable wrangling ambiguity into clearly defined paths forward
- Highly creative and experienced in devising targeted digital campaigns that perform
- Strong analytical skills with experience defining and monitoring progress toward data-driven goals
- Ability to manage many projects of varied sizes across multiple lines of business
- Up-to-date with the latest trends and best practices in digital marketing social, and brand building
- Proven experience delivering effective and innovative digital campaigns
- Proven track record of success in senior marketing roles delivering tangible results with a direct impact on the bottom line
- Self-starter entrepreneurial mindset with the ability to spot, problem solve, and execute on opportunities
- Not an asshole — big egos need not apply. You value your team’s success as much as your own
What the job involves
- Steward of the Metalab brand, translating this into brand-building opportunities and tactical marketing strategies that drive results
- Own the overall marketing vision, planning, execution, and budget
- Manage and roll out marketing and brand awareness strategies from concept to execution to measurement, including campaigns, events, digital marketing, social media, and PR
- Lead and grow a marketing team handpicked to tell engaging stories through design and content about what we do and how we do it; ensuring their deliverables ladder up to our strategies and goals while executing alongside them in order to deliver it
- Ability to report on and assess marketing performance and campaign effectiveness with data-driven insights, attribution, and analytics
- Immerse yourself in Metalab's history, portfolio, and client work to uncover the best stories to tell and content to share
- Cross-functional collaboration and stakeholder management (executive leadership, design, engineering, business development)
- Ability to consistently report on marketing performance and attribution
- Develop and manage a network of freelancers and suppliers
Our take
MetaLab has grown into one of the most respected design studios in the industry, with a pitch that’s as straightforward as they come: “We make interfaces”. Indeed, that’s just what the company has been doing since it launched in 2006. The list of customers that MetaLab has designed products for is worth envy – Apple, Google, Disney, Uber, Ted, Tinder, Slack, Headspace.
More remarkable still is that founder Andrew Wilkinson was only 20 when he launched MetaLab. Wilkinson has since gone on to found hyper-successful task management SaaS company Flow, as well as tech-focused holding group Tiny Capital.
It’s not just Wilkinson that’s doing well though. MetaLab as a whole has kept up with the constant shifts in the design industry, hiring Arif Mansuri as CEO from major branding company Huge in 2021. The company’s more recent work speaks to its continued success, working on breakout sports media startup The Athletic and popular meditation app Waking Up.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited vacation. No, really.
- Learning & development time, because life is about new challenges.
- Parental leave & family support for the ever-growing MetaFam.
- Retirement plans… and eventually about not working.
- Fitness & equipment fund: Spend it on stuff that makes you better.
- Flexible hours & location, for a schedule that’s one-size-fits-you.
- Health & dental coverage, to feel your best, both online and off.
- Dog-friendly offices, because pups make everything better.
Company HQ
Downtown, Victoria, BC
Articles
Leadership
Andrew Wilkinson
(Chairman)Founded task management SaaS startup Flow in 2010 and holding company Tiny Capital in 2014. Chairman of holding company WeCommerce and designer network Dribbble.
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