$120-160k
+ Equity
Electromagnetic home gym
Open for applications
Electromagnetic home gym
201-500 employees
Open for applications
$120-160k
+ Equity
201-500 employees
To help people look, feel, and be the strongest and fittest versions of themselves.
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-38% employee growth in 12 months
Apr 2023
$130m
LATE VC
Mar 2021
$250m
SERIES E
Tonal has created a proprietary digital weight system and combined this with coaching to offer a personalized and smart home gym. Its wall-mounted system uses electromagnetism to control the weights, replacing bulky and hard-to-store weightlifting equipment with a slim and sleek machine.
As well as selling the machines, Tonal sells subscriptions to personal training sessions and workout routines. The fitness landscape is shifting toward at-home equipment other similar equipment is supplied by Peloton and Mirror.
Tonal has seen impressive growth, investing equity funding into content initiatives, high-profile partnerships, scaling operations, and strong celebrity endorsements. It remains to be seen, however, if the current trend of home-workout equipment will stick around, let alone gain new momentum, but Tonal's cleverly designed equipment gives it an edge over competitors.
Steph
Company Specialist at Welcome to the Jungle